Star Alliance Named Official Airline Network for SportAccord Convention 2014

SportAccord Convention announced today that the Star Alliance Member Airlines have been appointed as the Official Airline Network for SportAccord Convention 2014 in Belek/Antalya, decease Turkey. This means that delegates to the Convention will be entitled to special discount fares on dozens of Star Alliance Member Airlines around the world.

The 12th edition of the Convention will take place at Belek’s Susesi Luxury Resort in one of the biggest and most modern congress centres in the Mediterranean. 

Through Star Alliance Conventions Plus, prescription SportAccord Convention delegates will save up to 20% on travel with 28 different Member Airlines (see the full list below).

Held in a different city every year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, featuring a dynamic exhibition as well as the annual general meetings of governing bodies of world sport.

For more conference information, visit www.sportaccordconvention.com.

Philip Baker Appointed New Commercial Director of FIM

The Federation of International Motorcycling (FIM) has announced the appointment of Philip Baker as their new Commercial Director. 

Philip will take up his post on 2 September. He will be in charge of the development and implementation of the FIM’s business strategy to maximise revenues through sale of Sponsorship and Media Rights worldwide.

Philip, who is British, has spent the last 23 years in the world of motor sports. He started out working for Nissan Motorsports as their commercial manager, coordinating the marketing initiatives linked to their British rally championship and their Le Mans sports car programme.

He also worked at Ford Motor Company in the World Rally programme with a number of world champions, among them Carlos Sainz, Colin Mcrae, Tommy Makinen, Juha Kankkunen, Ari Vatanen and Petter Solberg. During this period he also worked with the Stewart Formula One team on projects with racers such as Johnny Herbert, Eddie Irvine, Rubens Barrichello and Jan Magnussen.

In 2010, Philip set up his own management company looking after three-times AMA champion and FIM Superbike World champion, Ben Spies.

Stéphane Desprez FIM CEO expressed his satisfaction: “I am very pleased to welcome Philip Baker into the FIM’s management staff as Commercial Director and I am convinced that his past experience in motor sports will help the FIM to pursue the development of its business strategy.”

Triathlon Mixed Relay Included in Glasgow 2014 Programme

The Glasgow Commonwealth Games Committee have announced they have added Triathlon Mixed Relay, ITU’s exciting mixed gender format, to their sports programme for 2014. 

The debut of the Mixed Relay comes four years earlier than anticipated after the discipline was voted onto the Commonwealth Games programme starting in 2018, at the Commonwealth Games General Assembly in St. Kitts & Nevis last November. 

ITU then presented to the Glasgow 2014 Organising Committee in hopes of having the Triathlon Mixed Relay as an optional addition to the sports programme of Glasgow 2014, the 20th edition of the Commonwealth Games. Today’s inclusion on the Glasgow programme is seen as a great boost for the development of the sport across the 71 Commonwealth nations around the globe. 

The format was also recently accepted onto the programme of the 2014 Incheon Asian Games, and was placed on the programme of the inaugural Youth Olympic Games in Singapore with great success. 

Marisol Casado, ITU President and IOC member, commented: “We are delighted the Glasgow 2014 Organising Committee has embraced the Triathlon Mixed Relay. Triathlon is on currently on a high in the United Kingdom, and the Mixed Relay will offer an extra opportunity for the people of Glasgow to watch another thrilling and unpredictable event live on their city streets.” 

Triathlon Mixed Relay consists of teams of four athletes: two men and two women, who will compete in the order of woman, man, woman, man. Each athlete completes a super-sprint triathlon of swimming, biking and running, before handing over to their next team mate. The first team across the finish line is the winner. 

This action is proven to appeal to a young, entertainment-hungry audience. The recent Triathlon Mixed Relay World Championships in the Olympic city of Lausanne, Switzerland boasted its largest field ever, with representation from all five continents. According to research agency IFM, those World Championships-where Great Britain’s “Dream Team” cruised to gold-had over 571 million TV contacts, with over 93 hours of airtime and 253 broadcasts. 

Dr. Sarah Springman, President of the British Triathlon Federation and Vice-President of ITU said, “ITU is delighted by the forward thinking of the CGF and the Glasgow 2014 Organising Committee. Commonwealth athletes have, to date, won a great many Olympic and World Championship medals and we can expect fierce competition from the best triathletes in the world for this exciting inaugural event.” 

The addition of the Mixed Relay is seen to have a minimal impact on the overall Games budget for Glasgow. The discipline allows the same venue to be reused at very little extra cost, and minimal changes and the shorter distances means that the event will have less impact on the city and require fewer and shorter road closures. 

This latest success seems to strengthen ITU’s quest to get the Triathlon Mixed Relay event into the Olympic Games beginning with Rio 2016. ITU is bidding to get the discipline added to the programme of the Olympic Games and has already submitted a bid to the IOC.

WWE Signs Fox Sports Latin America Deal

WWE and FOX Sports Latin America today announced a five-year multi-channel agreement that will make WWE programming available in 56 million homes across all of Latin America, including Mexico, Brazil, Argentina, Colombia and Venezuela. 

The partnership will offer more than 480 hours of original WWE content per year.

Starting Monday, October 6, FOX Sports will feature a live broadcast of WWE’s flagship program Monday Night Raw. Additional original WWE programming including SmackDown, Main Event, NXT and WWE Vintage Collection will be shown on a weekly basis on FOX Sports, FOX Sports 2 and the regional digital platform, FOX Play while WWE’s pay-per-view specials will be available via FOX’s Premium offers in Latin America and on FOX Play in Brazil.

“We are very excited to build this new strategic partnership with a leading global entertainment brand such as WWE,” said Francisco Pazmino, Senior Vice President Programming and Acquisitions, FOX Sports Latin America. “No doubt this long-term partnership will give us the opportunity to continue to strengthen our content line-up, offering our fans in the region a strong and consistent weekly schedule of WWE programming through our portfolio of channels.”

“The combination of WWE’s passionate fan base across Latin America plus FOX’s extensive distribution channels in the region will prove to be mutually beneficial,” said Gerrit Meier, Executive Vice President International, WWE. “This important partnership will allow us to engage audiences of all ages with compelling family sports entertainment programming and further grow the WWE fan base.”

Who are the speakers for the UNITEDCITY GLOBAL SPORTS SUMMIT 2013?

UNITED CITY GLOBAL SPORTS SUMMIT 2013 will take place on November 19-20, link 2013 in Manchester. The venues will be Old Trafford – home of Manchester United FC and Etihad Stadium – home of Manchester City FC.

With 6 sports conferences running at the same time under UNITED CITY GLOBAL SPORTS SUMMIT, erectile giving delegates even more synergies and greater business and learning opportunities.

With so many leading speakers already confirmed, such as:

  • Marc Watson, Chief Executive, BT Vision
  • Debbie Jevans, Chief Executive, Rugby World Cup 2015
  • Mike Lee, Chairman, Vero Communications
  • Tom Glick, Chief Commercial and Operating Officer, Manchester City FC.
  • Paul Bush, Chief Operating Officer, Event Scotland
  • Philip Bernie, Head of BBC Sport, BBC
  • Richard Bevan, CEO, League Managers Association
  • Richard Verow, Commercial Director, Sky Sports
  • Roberto Dalmiglio, Managing Director, MP & Silva
  • Carl Hicks, Executive Producer, Channel 4
  • David Kerr, Managing Director, EuroSport
  • Lewis Wiltshire, Head of Twitter Sport UK
  • Richard Ayers, CEO, Seven League
  • Tomos Grace, YouTube/Google
  • Svenja Simon, Global Head of Media, Repucom
  • Auke-Jan Bossenbroek, Group Leader, FIFA
  • Max Duthie, Partner, Bird & Bird
  • Alastair Graham, Sports Advisory Director, KPMG
  • Mike Laflin, CEO, Sportcal
  • Jerome Frost, Head of Planning, Arup
  • Heather Leigh, Marketing Manager, Manchester United FC
  • Peter Daire, Head of Group Sponsorship, The Football Association
  • Frank Leenders, Director of Marketing, FIBA
  • Michael Cunnah, Chairman, I SportConnect
  • Jonathan Rigby, Head of Marketing, Manchester United FC
  • Adam Paker, Chief Executive, Commonwealth Games England
  • Robin Russell, Chairman, Sports Path International
  • Nigel Fletcher, Managing Director, Sports Development Marketing
  • Jon Mikael, Brand Manager, Pepsi
  • Henry Chappell, Chief Executive, PITCH
  • Stuart Larman, Manager, FIFA
  • James Emmett, SportsPro
  • David Fowler, Group Leader, FIFA
  • Dennis Mills, CEO, Major Events International

And more to be confirmed! 

This prestigious event will consist of many networking functions. Delegates will be treated to ice-breaker networking, speed networking, champagne receptions, gala dinner and themed lunches to ensure learning and business is done. All in the unique settings of the Old Trafford and the Etihad Stadium.

The organisers are Sports Development Marketing (SDM) based in the International Olympic City, Lausanne, Switzerland.

Event website: www.unitedcityevent.com

For the event brochure, please contact: info@sdmworld.com or 0041 216 016 754.

talkSPORT to Broadcast Liverpool Champions League Fixtures

Sports radio station talkSPORT have been named the official radio broadcaster of all of Liverpool FC’s Champions League fixtures.

The deal kicked off with Liverpool’s 2-1 win over Ludogorets. talkSPORT will bring Liverpool fans full coverage including the matches against Champions League holders Real Madrid and Swiss side Basel as well as all of the side’s matches in the knockout stages with former midfielder Danny Murphy part of the commentary team.

Internationally, the station will also broadcast the commentaries to fans around the world via talkSPORT.com.

Liam Fisher, talkSPORT Programme Director said: “Liverpool has an enormous heritage in European competitions and it’s fantastic to bring the club’s return to the Champions League to listeners. Balotelli v Bale is just one of the several thrilling encounters we’ve got to look forward to and with Danny Murphy behind the microphone we’ll have expert analysis of every moment.”

Matthew Baxter, Chief Media Officer at Liverpool FC said: “Teaming up with a global sports radio station, like talkSPORT means that our fans get to follow all of our upcoming Champions League games in real time no matter where in the world they live. This season marks a big moment for the Club, as we return to the UEFA Champions League after a five year absence.”

FIFA Changes Sponsorship Strategy in Offering Regional Packages for World Cups

FIFA are set to offer landmark new sponsorship packages after launching regional packages for the 2018 and 2022 FIFA World Cups.

Speaking at the post-LOC board meeting media conference today in Kazan, ailment FIFA’s Marketing Director Thierry Weil provided details on the new commercial structure, bronchi highlighting the significant opportunities and value which is on offer for interested companies. 

“Without the support of our sponsors, events such as the FIFA World Cup would simply not be possible,” said Thierry Weil. “Our sponsors not only offer financial support to the events, but logistical support on the ground in the form of transportation for example. Sponsors also play a huge role in connecting our events to football fans all over the world, running promotions and giving people the once-in-a-lifetime opportunity to experience events.”

FIFA’s current sponsorship model, which was implemented in 2007 and covered the 2010 and 2014 FIFA World Cup, consists of three tiers of Commercial Affiliates; FIFA Partners, FIFA World Cup Sponsors and National Supporters. 

“The current commercial structure has proven to be very successful for the last two editions of the FIFA World Cup, with no packages left unsold. However, we felt it was time for a change,” explained Thierry Weil.

FIFA’s new innovative commercial structure will be in place as of 2015 for the 2018 and 2022 FIFA World Cups. The top two tiers remain mostly unchanged, with a total of 14 companies occupying the FIFA Partner and FIFA World Cup Sponsor positions. However, the third tier has been transformed from National Supporters to Regional Supporters. This tier can amount to a total of 20 brands from the 5 pre-defined regions of North America, South America, Europe, Middle East & Africa and Asia.

Weil explained the reason for the change: “The demand is there. Having observed our current structure it became clear that there is an interest from brands in broadening the scope of the National Supporter engagements, not only to cover the Host Country.

“The regional approach also offers a more targeted way for Commercial Affiliates to engage with their target audience, offering companies who do not have the desire or the means to enter into a global sponsorship agreement to acquire rights which cover a significant geographical region,” added Weil. “For example a company who is interested in the region of South America can now acquire the corresponding rights and not have to purchase a global package. The value proposition is much stronger.”

FIFA have already confirmed commerical deals for the 2018 and 2022 FIFA World Cups with Coca-Cola, Hyundai-Kia, Gazprom and Anheuser-Busch InBev.

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Former McDonald’s Executive Greg Gilligan Joins PGA Tour as VP of Chinese Affiliate

The PGA TOUR has appointed today Greg Gilligan as Vice President, symptoms Managing Director of PGA TOUR’s affiliate in China, sale PGA TOUR (Beijing) Management Consulting Co Ltd.

The experiencced executive has worked in China for the past 16 years and in his new role will help the PGA TOUR to increase its efforts in China, which will include working cooperatively to support the continued growth of golf in China, deepening and broadening the PGA TOUR’s relationships and advancing the TOUR’s business throughout the country.

Gilligan is scheduled to join the PGA TOUR team next month.  He is a former McDonald’s executive in China who for the past three years has held the position of Managing Director for APCO China, a global communication, stakeholder engagement and business strategy firm.  Fluent in Mandarin Chinese, Gilligan also currently serves as the Chairman of the American Chamber of Commerce in China, which is comprised of 3,800 members from 1,250 member companies.

“We consider China to be an important market for golf and the PGA TOUR and believe this is the right time to make an increased commitment to the marketplace,” said TOUR Commissioner Tim Finchem. “We have a history of doing business in China, dating back to playing the World Cup in Shenzhen in 1995.  We know that establishing a consistent presence in Beijing will enhance our existing business relationships and help to establish new ones and we look forward to working with all stakeholders in growing the game of golf in China.

“Finding the right executive to oversee these efforts was critical,” Finchem continued. “In order for us to maximize the potential of our efforts in China, we needed to identify an executive who has extensive experience in China, understands the culture and business practices, and has the ability to help ensure our investment and resources there are put to the best use for China golf. Greg Gilligan possesses all of these qualities. We are delighted that he has agreed to head up our efforts in China.”

Gilligan will work directly with the TOUR’s International Business Affairs group and the Global Commerce group and will consult across all functions and teams (e.g. International Media, Sponsorship, Retail Licensing, TPCs etc.) of the PGA TOUR.

Prior to joining APCO China, Gilligan spent 14 years as an executive with McDonald’s China, serving the last four as General Manager, Corporate Affairs.

“I am excited about joining the PGA TOUR team to lead our efforts in China,” Gilligan said. “There is tremendous potential for golf in China, and we are going to be supportive of that growth opportunity.  I can’t wait to get started to continue to build on the momentum that is already established.”

Time Warner Cable Inks Deal to Air Final Week of Dodger Games

Time Warner Cable today announced it has secured an agreement to broadcast the final week of Dodger games on KDOC.

KDOC is an independent broadcast station that is carried by every cable, ampoule satellite and telco provider in Southern California and can also be received over the air with an antenna.

The Los Angeles Dodgers are in an exciting race for the National League West Division Championship. The final six games, pills including a series against rival San Francisco Giants, will determine if the Dodgers make the playoffs and have a chance to win the World Series.

“Time Warner Cable is part of this community and we’re Dodger fans too,” said Dinni Jain, Time Warner Cable’s Chief Operating Officer. “Angelenos love their Dodgers, and we’re happy to give them a way to watch their beloved team during this pennant chase.”

Time Warner Cable has worked hard to get other providers to carry SportsNet LA so all fans will have access to games. The company even agreed to enter into binding arbitration to secure a deal and offered to make games available during arbitration. Unfortunately, other providers have refused.

“Right now, we can’t change the fact that other area TV distributors won’t carry the channel, but we don’t want anyone to miss this exciting pennant run,” Mr. Jain continued. “We hope everyone will tune in to KDOC and help us cheer on the Dodgers. We will continue to work on long-term agreements with other providers in the off season.”

50 Sponsorship Deals of the Week: 04/10/13

1

SKYCITY Remains Jersey Sponsor of NRL’s Vodafone Warriors

Friday, 04 October 2013

2

Edox Becomes Official Timekeeper of World Curling Federation

Friday, 04 October 2013

3

Huddersfield Town Renews Partnership with Local Fitness Brand

Friday, 04 October 2013

4

Ingersoll Rand to Sponsor Chad Hackenbracht for Dollar General 300

Friday, 04 October 2013

5

UFC’s Johny Hendricks Extends Reebok Deal

Friday, 04 October 2013

6

Gold Coast SUNS & Virgin Australia Extend Partnership

Friday, 04 October 2013

7

IRN-BRU Becomes Official Soft Drink of Scottish Professional Football League

Thursday, 03 October 2013

8

Sunderland Reveals South African Airways as Airline Partner

Thursday, 03 October 2013

9

Vortex Racewear Secures Naming Rights to Formula First Championship

Thursday, 03 October 2013

10

Levitetz Family Sponsors USA Wrestling’s Elite Athlete Appearance Program

Thursday, 03 October 2013

11

Star India Acquire BCCI Title Sponsorship Rights for India Cricket Matches

Thursday, 03 October 2013

12

Penske Racing Retain MillerCoors Sponsorship

Thursday, 03 October 2013

13 

Inter Milan Renew Volvo Partnership

Thursday, 03 October 2013

14

Concierge Business Travel to Sponsor AOC for Sochi 2014 & Rio 2016

Thursday, 03 October 2013

15

Cell C Becomes Title Sponsor of Super Rugby’s Sharks

Thursday, 03 October 2013

16

Guitammer Company Inks Marketing Deal with NHRA

Thursday, 03 October 2013

17

Wakefield Trinity Wildcats Renew with Shirt Sponsor

Thursday, 03 October 2013

18

Sunice Named Official Outwear Supplier for International Team at 2013 Presidents Cup

Thursday, 03 October 2013

19

ATP Signs On Gillette & Segafredo Zanetti to Sponsor World Tour Finals

Thursday, 03 October 2013

20

Green Bay Packers Extend New Amsterdam Spirits Sponsorship

Thursday, 03 October 2013

21

Virgin Active Ends Title Sponsorship of London Triathlon

Thursday, 03 October 2013

22

Tata to Title Sponsor New York City Marathon

Thursday, 03 October 2013

23

Gander Mountain Partner with Minnesota Wild to Launch ‘Hunt with the Wild’

Thursday, 03 October 2013

24

Anritsu Sponsors Frys.com Open

Thursday, 03 October 2013

25

Under Armour to Supply English Lacrosse

Wednesday, 02 October 2013

26

PGA Tour Expands USA Today Digital Partnership

Wednesday, 02 October 2013

27

Glasgow Warriors Agree Deal with Rowan Glen

Wednesday, 02 October 2013

28

Parramatta Eels Signs New Major Sponsor

Wednesday, 02 October 2013

29

Symetra Extends Title Sponsorship of LPGA Development Tour

Wednesday, 02 October 2013

30

Rogers Named Official Telecommunications Sponsor of Edmonton Oilers

Wednesday, 02 October 2013

31

Coles to Sponsor Netball Australia

Wednesday, 02 October 2013

32

Derby County Reveal Total Hire as Official Sponsor of South Stand

Wednesday, 02 October 2013

33

Nordea Renew Title Sponsorship of Scandinavian Masters

Wednesday, 02 October 2013

34

Realtor.com Sponsors San Jose Sharks for New Season

Wednesday, 02 October 2013

35

CU to Sponsor Red Bull Racing for Korean Grand Prix

Wednesday, 02 October 2013

36

Manchester City Extends Paddy Power Sponsorship

Wednesday, 02 October 2013

37

NASL’s Indy Eleven Announces Honda as Official Automobile

Wednesday, 02 October 2013

38

USG & CGC to Sponsor Team USA & Canadian Olympic Team Until Rio 2016 Olympics

Wednesday, 02 October 2013

39

Dr Pepper Dallas Cup Names Toyota as Official Automobile

Tuesday, 01 October 2013

40

Stephen Curry Signs Shoe Endorsement Deal with Under Armour

Tuesday, 01 October 2013

41

Toronto Raptors Name Rapper Drake as Global Ambassador

Tuesday, 01 October 2013

42

Advil Becomes Official Pain Reliever of NHL

Tuesday, 01 October 2013

43

ASICS to Sponsor Australian Rugby Union

Tuesday, 01 October 2013

44

Irish FA Retains Coca Cola Partnership

Tuesday, 01 October 2013

45

ESH Group Eagles Extend Northumbria University Partnership

Tuesday, 01 October 2013

46

London Lions Announce New Hospitality Sponsor

Monday, 30 September 2013

47

I-Teco to Supply Sochi 2014 Olympics

Monday, 30 September 2013

48

REMO to Supply Uniforms for International Cycling Union

Monday, 30 September 2013

49

EFG International Retains Title Sponsorship of Sailing Arabia – The Tour

Monday, 30 September 2013

50

GAC Pindar Becomes Official Logistics Provider of Volvo Ocean Race

Monday, 30 September 2013