The finals of the famous British Wimbledon Tennis major will this year be filmed by Sony in 3D and screened live in high definition 3D to 3D capable cinemas around the world for the first time ever.

In partnership with the Wimbledon host broadcaster the BBC, the live 3D production will also be offered to interested global broadcasters after Sony and The All England Lawn Tennis Club announced their official supplier partnership to bring Wimbledon in 3D to suitably equipped cinemas around the world.

Sony will produce the men’s semi-finals, finals and women’s finals in high definition 3D as the official supplier of the Wimbledon Lawn Tennis Championships, working with SuperVision Media, their theatrical distribution partners, in this initiative.

Fujio Nishida, president of Sony Europe commented: “We are delighted to be working with the All England Lawn Tennis Club to bring such a high profile sporting event to consumers around the world in 3D.

“Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there.

“With the Live 3D Wimbledon experience available in 3D cinemas across the world, many more people will be able to enjoy one of the world’s most iconic sporting events as though they were actually at Wimbledon.”

Ian Ritchie, chief executive of The All England Lawn Tennis Club, added: “We are delighted that our 3D partnership with Sony will not only guarantee we are at the cutting edge of live sporting television, but also deliver a compelling new viewing experience for our global audiences, especially amongst our younger supporters.”

Leeds United are close to being taken over by the Italian Cellino family after an agreement was made with the current owners.

In a statement on the club’s website on Saturday, GFH Capital confirmed they have agreed to sell a 75 per cent stake in United to Eleonara Sports Ltd, the Cellino family’s company.

Cellino, the owner of Serie A side Cagliari, has had a delegation in Leeds for the last week to prepare for the takeover and he was present at Elland Road for Saturday’s derby with Huddersfield.

His influence became further apparent on Saturday morning when Cagliari announced on their website that playmaker Andrea Tabanelli has been loaned to Leeds.

Cellino – an agriculture tycoon known as ‘The King of Corn’ in Cagliari – still has to pass the Football League’s Fit and Proper Person Test and that is not a given as he has previous conviction for fraud.

If he fails it, a consortium headed up by former Manchester United director Mike Farnan is standing by.

Farnan tweeted: “We continue to seek dialogue and have substantial backing with offers of support increasing by the minute.”

In a statement at lunchtime on Saturday, GFH said: “Following recent media reports and speculation, GFH Capital would like to confirm that it has agreed to sell a 75 per cent stake in the club to Eleonora Sport Ltd, a company owned by the Cellino family who have many years’ experience in football and who plan to invest substantially in the club including the re acquisition of Elland Road.

“Eleonora will be working on completing the required Football League approval.

“The Cellino Family is a well-known Italian sports family, who have owned Serie A side Cagliari since 1992. They come to English football with an ambition to support Leeds United financially to take it to the Premier League and a belief that the club can sustain top-flight status.

“Since the agreement, Leeds United is in discussion with Elenora Sport Ltd. on a number of issues concerning the club matters including the structure of the management of the first team.”

Leeds are currently 12th in the Sky Bet Championship and are eight points off the play-off places.

Medellin, apoplectic Colombia submitted its bid to the International Olympic Committee (IOC) Monday for the 2018 Youth Olympic Games.

A delegation from Medellin 2018, headed by bid executive Juan Camilo Quintero Medina, went to Lausanne to ensure the dossier, guarantees, photographic files and other bid documents were presented to the IOC. Quintero said: “We believe the strong technical documentation and the concrete guarantees we submitted today will give IOC members and future YOG competitors the confidence that Medellin can host excellent, unique, Youth Olympic Games in 2018. The entire government and its institutions have provided more than 170 guarantees as part of their commitment to stage the Games in Medellin.”

In Medellin Mayor Anibal Gaviria Correa talked about the support the bid has among the residents.

He said: “The entire city wishes we could personally go to Lausanne to cheer for the submission of the dossier, but we know our Candidature File will convey to the IOC what a perfect fit Medellin is for the Youth Olympic Games. We dream of sharing our success through staging compact, exciting Youth Olympic Games in a city which has been transformed by sport.”

An updated version of Hong Kong popstar Jacky Cheung’s official Coca-Cola Olympic anthem will be released on July 12, incorporating the beats submitted by consumers.

Coca-Cola’s Beat of China campaign taps into the national pride among young Chinese, encouraging fans to submit their own beats to help create an anthem for their athletes competing in London.

Coca-Cola Sparkling Beverages Director for Greater China and Korea Marina Palma said: “Previous research showed that after the huge success and high relevance of 2008 (the Beijing Olympics), there was a perceived distance between Chinese people and London. The main task was to close that emotional and physical distance in a relevant way.”

The campaign also includes mini-documentaries featuring the personal stories of five Chinese Olympians, a traveling roadshow, special Coke cans and an Angry Birds game.{jcomments on}

The executive board of the International Olympic Committee (IOC) concluded its meeting in London by announcing that the International Floorball Federation (IFF) has been added to the group of international sports federations the body recognises.

The board also decided to nominate three people for IOC membership: José Perurena Lopez (Spain), sickness whose candidature is linked to his function within the International Canoe Federation (ICF); Gerardo Werthen (Argentina), whose candidature is as an individual member; and Barbara Kendall (New Zealand), whose candidature is as an active athlete.

The IOC Session will vote on the prospective new members in Durban later this year.

For the first time in any soccer league, drugs and new for the 2010-11 season, cialis Liga de Futbol Profesional, (LFP) & Sogepec (the Production arm of Mediapro) have announced the formation of a new joint venture business that will capture player tracking data from all 42 clubs in both La Liga 1 and 2.

The Project has been made possible through LFP’s decision to install new state-of-the-art tracking technology into all 42 club Arena’s through a “global footballing first” partnership with TRACAB – the world’s leading player & ball tracking technology which was used at UEFA Euro 2008 and the 2010 FIFA World Cup.

Francisco Roca, President of the LFP commented on the formation of this new venture, stating: “We have spent a great deal of time evaluating the various technical options open to us and are confident that with the TRACAB system, we will be providing all LFP Clubs with a break-through technology to help them extend their expertise within Coaching analysis. At the same time, we are excited about bringing global fans of Spanish Football with new exciting performance data and tools to enable them to further understand why our two Leagues are among the best in the world”.

The joint venture will exploit the captured real-time data in both the media space and through providing Spanish clubs with coaching services.

Director of Mediapro, Jaume Rores commented: “It is clear that exploiting Official LFP data presents a new growth area for Spanish Football and we are delighted to have formed a joint venture business with LFP to manage the opportunity. We are for example in talks with brands keen to become the Official Performance Partner of the League and Media/Betting/Gaming companies interested in creating new products based on Official LFP data”.

The TRACAB System delivers real-time positioning data and value-added content to the sports, media and entertainment sectors via its proprietary patented tracking technology.

The unique data that the TRACAB System generates allows organisations to provide media-rich content in real or virtual form through a wide array of distribution platforms (TV, Internet, Mobile, Print), creating a new form of rights and revenue streams to sports rights owners.

Johan Apel, founder and CEO of TRACAB commented: “We are very happy to help LFP and Mediapro to create new rights and revenue streams from La Liga using the TRACAB technology. The world of sports is changing in a fast pace and we are impressed with the innovation skills shown by the LFP, they are clearly a frontrunner in the new digital era”.