NFL and Genius Sports expand partnership

The National Football League and Genius Sports Limited, today announced an expansion of their partnership to connect fans with live, select NFL games through major U.S. sports betting platforms.

As part of this expanded agreement and as an added benefit of its standing as an Official Sports Betting Partner and the first Official Casino Sponsor of the NFL, Caesars Entertainment (“Caesars”) (NASDAQ: CZR), one of the largest casino-entertainment companies in the United States, will become the first sportsbook operator to provide its U.S. customers with live Watch & Bet video streams for select NFL games on their mobile phones or tablets via the Caesars Sportsbook app.

Genius Sports will leverage its machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans through Watch & Bet, and the development of its augmented live video betting products.

The NFL appointed Genius Sports in April 2021 as its exclusive worldwide distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sportsbooks in regulated markets. This partnership included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in key international markets, which has now been expanded to include the U.S.

As a first of its kind in the U.S., Caesars Sportsbook will offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games to give their customers access to the most compelling in-play NFL betting experience available for mobile and tablets. In addition, Caesars Sportsbook will utilize official NFL league and team marks and logos to help promote their live premium content through a fully immersive Watch & Bet live wagering experience. 

“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” said Eric Hession, President of Caesars Digital. “Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”

”We’re excited to offer fans a new way to experience and engage with NFL content,” said Brent Lawton, VP NFL Media Strategy and Business Development. “Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”

“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” said Mark Locke, CEO of Genius Sports. “Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”

Genius Sports’ existing agreement with Caesars provides highly targeted programmatic marketing solutions as well as access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, EPL, Argentinian and Colombian soccer, as well as Liga MX.

Arsenal announce new partnership with LABS Group

Arsenal announce new partnership today which sees LABS Group become their official Hotel and Resort Membership Partner in Asia and Europe.

LABS Group will focus on the hospitality industry, allowing hotels and resorts to create and customise timeshare programmes through their new digital marketplace, Staynex, which will launch early next year.  

Rooms from a network of resorts and hotels around the world will be available at discount prices for a set period, over a number of years, through the new system. Customers will be able to purchase a residence pass for partner hotels, in the form of an NFT (Non-Fungible Token), that gives them access to the accommodation for the specified time period at a reduced rate. 

Bernard Lau, CEO of LABS Group, said: “Partnering with Arsenal is not only an honour, but it’s also a dream come true to be associated with such a successful and historical football club. This will accelerate our vision of combining the hospitality industry with global brands, in a way that has not been done before.” 

Juliet Slot, our Chief Commercial Officer, added: “We’re delighted to welcome LABS Group to the Arsenal family as they prepare to launch this new product in the New Year. Our reach around the world is going to be an important part of them growing this new business.” 

Imagine Cruising announces as title partner of The World Indoor Bowls Championships

Imagine Cruising has been announced as the new Title Partner of The World Indoor Bowls Championships in an initial 2-year agreement, which will take place from Friday, 6th January 2023.
 
Now called ‘The Imagine Cruising 2023 World Indoor Bowls Championship’, the 17-day tournament
will see the best players from around the globe compete at the ‘Home of Bowling’, Potters Resorts
Hopton-on-Sea in Norfolk for five separate titles. As well as the prestigious ‘World Singles
Championship’, the titles include the ‘World Pairs Championship’, ‘Mixed Pairs World Matchplay
Championship’, ‘Ladies World Matchplay Championship’ and the ‘Under 25’s Tournaments’.
 
Imagine Cruising staff will be in attendance throughout the tournament to speak with and update
spectators on their cruise holidays.
 
Imagine Cruising has a history of supporting the game and has proudly sponsored their local team,
the Calne Bowls Club in Wiltshire, for the past 6 years.
 
Robin Deller, CEO from Imagine Cruising, said: “We’re thrilled to announce Imagine Cruising as the
headline sponsor of the 2023 World Indoor Bowls Championships, the most prestigious competition
in the bowls calendar. We are passionate about bowls and have a long association with the sport,
with local community interests as well as many staff members participating for fun or a little more
seriously.
 
“We know many of our guests share a keen interest in bowls and are looking forward to meeting
them across the tournament. We will also have the opportunity to introduce ourselves to a new and
exciting audience.”
 
John Potter, Proprietor of Potters Resorts, said: “We’re delighted to welcome Imagine Cruising as
the title sponsor of the World Indoor Bowls Championships. Their long association with the sport
makes them a natural partner, and we look forward to hosting the Imagine Cruising team at the
Resort for what will be our 25th consecutive year of staging this prestigious World event at Potters
Resorts Hopton-on-Sea.”
The partnership was brokered by independent sports marketing agency, CMSeven, who have a
history of working within the sport.
 
Charlie Mitchell, Managing Director at CMSeven added: “We’re thrilled to have played our part in
helping facilitate this exciting new partnership on behalf of Imagine Cruising and Potters Leisure
Resorts and have every confidence it will evolve into a long-standing and successful relationship for
all concerned.”

Warner Bros. Discovery secure rights to FIS Swiss Ski World Cup Events

Warner Bros. Discovery will continue to showcase the most prestigious races in winter sport after further strengthening its comprehensive rights portfolio by securing the rights to FIS Swiss Ski World Cup events through a renewed partnership with Infront.

The multi-year agreement will provide even more live action for viewers across 45 markets* in Europe who can enjoy watching every FIS Ski World Cup event on Warner Bros. Discovery’s channels and platforms. Live broadcast coverage will be available across Eurosport 1 and 2 with uninterrupted streaming on the Eurosport App and on discovery+ in available markets**, offering even more ways to engage with the world’s most competitive and exciting ski races.

The first events under the new partnership include the FIS Ski Cross World Cup, which takes place in Arosa, Switzerland on 12 December and the FIS Alpine Ski World Cup from the world-famous St Moritz resort on 16 December. Last season, the Swiss sensation Marco Odermatt beat Norway’s 2020 FIS World Cup champion and Olympic silver medallist Aleksander Aamodt Kilde to the men’s overall Alpine World Cup title with Mikaela Shiffrin claiming her fourth women’s title.

Trojan Paillot, Vice President, Sports Rights Acquisitions and Syndication at Warner Bros. Discovery Sports, said: “This year we have scaled coverage from the biggest events in skiing – including screening every unmissable moment from Beijing 2022 – to the widest possible audience while telling the stories of the athletes throughout the season.

“Our reputation as the ‘home of winter sport’ allows us to maximise viewer engagement around our live coverage and additional content, while also using the biggest events including the Olympic Winter Games to help bring in new fans. By working with our partners to showcase world-class FIS events across our channels and platforms, we are confident we can continue to expand our audiences while helping winter sports to grow further between Olympic cycles.”

Warner Bros. Discovery is recognised as the ‘home of winter sport’ with more FIS events than any other broadcaster and over 30 years of coverage in Europe through Eurosport. During the 2021-2022 season, it screened over 500 individual winter sport events and brought every unmissable moment from Olympic Winter Games Beijing 2022 to viewers across Europe, engaging a record number of viewers for an Olympic Games.

PGA TOUR and DP World Tour announce partnership with JGTO

The DP World Tour and PGA TOUR jointly announced today a new landmark partnership with the Japan Golf Tour Organization (JGTO) that will see the top three players on the JGTO Order of Merit earn membership onto the DP World Tour for the ensuing season, beginning with the 2022-23 campaign.

The formal pathway further enhances the existing global pathway system, as the leading 10 players on DP World Tour’s Race To Dubai Rankings [in addition to those already exempt] will earn cards on the PGA TOUR, beginning with the 2024 season, as part of the operational joint venture partnership between the PGA TOUR and DP World Tour announced in June.

In addition to these new formal pathways, which also includes access to DP World Tour Qualifying School for leading players not otherwise exempt, the JGTO will work alongside the DP World Tour and PGA TOUR on other key business areas, including strategic development and commercial growth, as well as further discussion about future areas of collaboration and support. Among those is a continued commitment to the ISPS HANDA – CHAMPIONSHIP, which is set to make its debut on the DP World Tour schedule next April 20-23, 2023, at PGM Ishioka GC in Omitama, Japan.

Keith Pelley, Chief Executive Officer of the DP World Tour, said, “The Japan Golf Tour Organization has produced many incredibly talented players over the years, and we are delighted to establish this formal pathway as part of golf’s meritocratic system, defining clear routes for players from the other international Tours to earn status on the DP World Tour and potentially go on to play on the PGA TOUR.

“There are players from 34 different countries exempt on the DP World Tour in 2023 and, alongside our first tournament in Japan next April, today’s announcement further underlines our position as golf’s global Tour.”

Jay Monahan, Commissioner of the PGA TOUR, said: “Japan has a long, storied history of producing world-class golf talent that deserves the opportunity to compete on the game’s highest stage, and today’s announcement is recognition of that. Over the past 30 years, 25 players have claimed at least one victory on both the PGA TOUR and Japan Golf Tour, including current Japan Golf Tour Chairman Isao Aoki, who in 1983 became the first Japanese-born player to win on the PGA TOUR when he holed out for eagle on the 72nd hole to win the Sony Open in Hawaii. His legacy continues today with eight-time JGTO winner Hideki Matsuyama and will now endure for years to come under this new pathway.”

Isao Aoki, Chairman of the Japan Golf Tour Organization, said, “We are proud of the rich tradition the Japan men’s golf tour has established over the last 40 years, and this development is the next step in the journey of our organization. Our players have made significant contributions to the global game since our tour’s inception in 1973, and we are excited that the next class of Japanese players will soon be able to reap the rewards that their predecessors helped create for them. We are looking forward to working with both the PGA TOUR and DP World Tour on the next era of professional golf development in Japan.”

Northampton Saints announce partnership with HellermannTyton Connectivity

Northampton Saints today announces a brand-new partnership with HellermannTyton Connectivity, which sees the Northampton-based company become an Official Partner of the Club.

HellermannTyton is a leading UK manufacturer, delivering innovative fibre and copper connectivity solutions to network operators and broadband providers both nationwide and globally.

A new multi-year partnership between HellermannTyton and Saints has already begun, with the company enjoying in-stadium branding exposure on matchdays at cinch Stadium at Franklin’s Gardens as part of the relationship, while also sponsoring two Saints players – Alfie Petch and Archie Kean – for the 2022/23 season.

“It’s very exciting for the Club to agree another brand-new partnership in another different brand category,” said Ulundi Makhanya, Saints’ Head of Commercial Partnerships.

“While our products are, clearly, worlds apart, the working cultures at HellermannTyton and Northampton Saints are perfectly aligned – both businesses look to deliver successful and innovative solutions for our customers, creating environments where talent develops, and facilitate effective collaboration to produce growth.

“So, we’re delighted to welcome HellermannTyton to our stable of partners and the Saints family.”

For over 30 years, HellermannTyton has been producing network infrastructure solutions in Northampton. With two local manufacturing sites, HellermannTyton Connectivity is part of the global HellermannTyton Group, offering a range of world-leading cable management solutions.

With over 6,000 employees working across 39 countries worldwide, HellermannTyton Group has enjoyed decades of success through in depth industry knowledge and experience. By working closely with its customers and understanding their business needs, HellermannTyton is a leading brand in a wide range of industry sectors.

“We’re delighted to be joining forces with Northampton Saints” said Matthew Hunter, Managing Director at HellermannTyton Connectivity.

“As a Northampton-based company, this partnership gives HellermannTyton the platform to reach a wider audience on both local and national levels. It gives us the opportunity to promote ourselves as a local employer and UK manufacturer.

“Saints are Northampton’s biggest sporting team, and to partner with such a prominent brand is a significant milestone for HellermannTyton and our plans for continued growth. Our employees’ wellbeing and development is very much at the top of our core values, and this partnership very much reinforces that.”

Manchester United launch MUTV app on smart TVs

Manchester United has launched the MUTV app on Samsung, LG and Android TVs allowing fans with the compatible televisions to access a range of exclusive and premium content on-demand directly from their homes. 

The club’s app is available on the latest generation of smart, or connected, TVs, allowing fans anywhere in the world to enjoy the entire portfolio of MUTV content, from live action, to documentaries, to over 1,000 archived Manchester United games from the past 30 years of the Premier League.

Fans can access exclusive club content 24-hours-a-day, 365-days-a-year by downloading the MUTV app on their Samsung, LG* and Android TVs** in addition to Apple TV, Xbox, Amazon Fire and Roku, further strengthening the club’s push to widen the accessibility of Manchester United content globally.

On-demand through MUTV, supporters can watch unique behind-the-scenes content as well as feature programmes such as MUTV’s United Daily show, manager’s press conferences and player interviews and goal clips.

Distributed globally, MUTV will show live pre-season tour games – including the upcoming men’s first team friendlies in Spain – Academy and selected women’s games, together with highlights, full replays, and live audio commentaries of all first team matches.

The full archive of highlights from all 1,167 Premier League games played by Manchester United, including all 2,205 goals scored by the Reds, is also available to watch.

Millions of fans around the world consume MUTV content via the Manchester United app, which was relaunched this year to fully integrate the club’s live TV and on-demand video content into one digital platform. The app has been downloaded by fans in more than 240 territories, reaching number one in the App store’s sports category over 100 territories. Meanwhile, our linear TV network continues to make MUTV the most subscribed football channel in the UK and many other markets around the world.

Phil Lynch, CEO, Digital Products and Experiences, at Manchester United said: “We are delighted to make our fully integrated content offering more accessible to our global fanbase through the latest roll-out of the MUTV app on compatible connected TVs.”

“MUTV began in 1998 as a market-leading club specific channel and throughout the years we have continued to innovate with one common ambition – to serve our fanbase in the most engaging and accessible way.” 

“We are proud to be taking these steps to better engage our fans, further enrich our content and enhance direct-to-fan distribution.”

Ferriani re-elected as AIOWF President

Ivo Ferriani has been re-elected as president of the International Olympic Winter Sports Federation (AIOWF) as reported by insidethegames.

Ferriani was first elected AIOWF President during an online meeting in 2020 when he replaced Gian Franco Kasper, the former President of the International Ski and Snowboard Federation (FIS), who retired from the position having only served half of his last term.

In addition to the 62-year-old Italian retaining his post, Kim Jae-youl, Einars Fogelis, Beau Welling, and Olle Dahlin have also been reinstated as AIOWF Council members.

They respectively hold the Presidencies of the International Skating Union, International Luge Federation, World Curling Federation, and International Biathlon Union.

International Ice Hockey Federation President Luc Tardif also takes a place on the Council.

The FIS did not present a nomination so the floor presented the body’s President Johan Eliasch as a member.

The FIS will then consider whether it accepts the nomination.

During the last AIOWF Presidential election in May, Ferriani prevailed although the process was disputed by Eliasch who argued that it was invalid.

British Basketball League appoint new CEO

British Basketball League announces the appointment of Aaron Radin as new Chief Executive Officer.

Following an extensive recruitment process carried out by the league’s board of directors, Radin’s appointment comes at a crucial moment for the BBL as the league looks to accelerate its growth to achieve its full potential. 

Radin moves to the BBL after compiling a successful track record across a 30-year professional career. He has held increasingly senior-level positions at a multitude of sports, media and tech organisations such as the NBA, The Walt Disney Company, NBCUniversal and Meta. His extensive knowledge of the commercial landscape surrounding the sport will help take the league to exciting new heights. 

Alongside his professional background, Radin has been significantly involved in his community for over 20 years through volunteering as a basketball coach, and helping to lead a grassroots program which helped generate opportunities for hundreds of inner-city youth to expand their educational and professional opportunities through the sport.   

Speaking on the appointment, British Basketball League Director, Lenz Balan said:

“We are thrilled to be welcoming Aaron to the BBL. His professional achievements, and passion for and understanding of the sport, make him the ideal leader to take British Basketball to the next level during this exciting period of growth.

“It has been a truly remarkable year for the league and Aaron’s appointment highlights our commitment to accelerating the commercial growth of the BBL and the longer term success of our clubs, players and partners both domestically and in Europe.”

Speaking on his arrival as the league’s CEO, Aaron Radin said:

“I am thrilled to join the British Basketball League at this critical point in its history. Between the new investment of capital into the league, the creation of new broadcast partnerships and the return to European competition, the BBL is just beginning to deliver on its goal to generate joy for its fans and value for its marketing and distribution partners.  I am excited for the challenge to help the league fully deliver on that promise and I look forward to working with our clubs, owners and investors, as we join forces to become one of the most competitive and exciting basketball leagues in the world.

“We are committed to continuing to attract the most talented players to the British Basketball League from across the globe, as well as providing a platform for British athletes to fulfil their potential here in the UK as well as on the global stage.”

Athens to host 2023 FINA World Youth Artistic Swimming Championships

The Greek capital of Athens is set to host the 3rd FINA World Youth Artistic Swimming Championships 2023 from 30 August – 3 September 2023.

Over 200 artistic swimmers from more than 30 countries are expected to compete. The five-day event will see the athletes, aged 13-to-15 years old, compete for medals in the Female and Male Solo, Duet, Figures, Mixed Duet, Team, and Combination events.

The youth event follows Athens jumping back into holding major global sports events, including last year’s FINA Artistic Swimming World Series 2022 Super Final.

The event is slated to take place at the Athens Olympic Sport Complex “Spyros Louis” Aquatic Centre, a facility built for the Athens 2004 Olympic Games that is now home to the Hellenic Swimming Federation.

Located just outside the Athens city centre, the 96-hectare sports complex provided the sporting hub for the Games of the XXVIII Olympiad. In addition to 11 swimming pools, the sporting grounds also include the Olympic Stadium, the Olympic Hall, the Olympic Velodrome and sixteen tennis courts.

The venues are well used today, with 3,000 daily aquatics practitioners – from water polo teams training to artistic swimming clubs – using the venue facilities. 

Emerging youth artistic swimmer Karavasili Ismini of Greece expressed delight in hearing FINA selected Athens as the event host.

“I am especially excited about the fact that the FINA World Youth Artistic Swimming Championships are taking place in the summer of 2023 in Athens, the birthplace of the Olympic Games! We are setting high goals for the best possible results. We are asking for everyone’s support for a strong stand so that everyone can see this spectacular sport!”