PRIME continues growth in sports space after partnering with UFC
February 1, 2023
UFC®, the world’s premier mixed martial arts organization, and PRIME, the sports drink brand founded by Logan Paul and KSI, today announced a multi-year global marketing partnership that forges an alliance between one of the most popular sports in the world and the fastest-growing hydration company.
PRIME will become the Official Global Sports Drink of UFC, providing the largest new entrant into the beverage industry with a wide range of integrations into key UFC assets, including every UFC Pay-Per-View and Fight Night, highlighted by broadcast features and never-before-seen branding inside the world-famous Octagon®. Through UFC’s far-reaching global footprint, PRIME will have significant brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.
In addition, UFC, Logan Paul, and KSI will collaborate on original content that will be distributed through their massively popular social media channels, including YouTube, Instagram, Twitter, and TikTok. Collectively, UFC, Paul, and KSI reach nearly 400 million social media followers worldwide, which provides them with unparalleled engagement opportunities with their loyal fans.
“We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute,” said UFC President Dana White. “Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world. Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.”
“I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,” said Logan Paul, PRIME co-Founder. “Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation.”
“This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry,” continued PRIME co-Founder KSI.