50 Sponsorship Deals of the Week: 19/09/14

1

Atlético Madrid Sign Huawei as Global Partner

Friday, 19 September 2014

2

AC Milan Sign Hotpoint as Premium Sponsor

Friday, 19 September 2014

3

Suncorp Renews Queensland Rugby League Partnership

Friday, 19 September 2014

4

CityJet Become Official Airline Partner of Ospreys

Friday, 19 September 2014

5

Eventmasters to Sponsor Moseley RFC

Friday, 19 September 2014

6

Portland Trail Blazers Partner with Daimler Trucks

Friday, 19 September 2014

7

Hockey India Appoint Shiv Naresh as Kit Partner

Thursday, 18 September 2014

8

EL AL Israel Airlines to Sponsor Brooklyn Nets Preseason Game

Thursday, 18 September 2014

9

Kumho Tyre Inks Marketing Deal with La Liga

Thursday, 18 September 2014

10

Manchester United Renew Maybank as Official Retail Banking Partner in Three Asian Countries

Thursday, 18 September 2014

11 

Mercedes F1 Renew IWC Schaffhausen Partnership

Thursday, 18 September 2014

12

HARMAN Agrees Multi-Year Marketing Partnership with NBA

Thursday, 18 September 2014

13

Johnnie Walker Becomes Official Whisky of Formula 1

Thursday, 18 September 2014

14

Stanley Black & Decker to Sponsor Joe Gibbs Racing in 2015

Thursday, 18 September 2014

15

Country Bob’s Set to Sponsor Richard Childress Racing at Texas Motor Speedway

Thursday, 18 September 2014

16

Cypress Associates to Sponsor Tommy Baldwin Racing at Dover International Speedway

Thursday, 18 September 2014

17

Nike Suspends Adrian Peterson’s Endorsement Deal

Wednesday, 17 September 2014

18

Cricket Ireland Receives Major Financial Boost from Indian Conglomerate

Wednesday, 17 September 2014

19

Exeter Chiefs Signs Doosan Industrial Sponsorship Deal

Wednesday, 17 September 2014

20

Portugal Masters Signs New European Tour Deal as New Sponsors are Revealed

Wednesday, 17 September 2014

21

Ben Ainslie Racing Partner with Yamaha

Wednesday, 17 September 2014

22

Lotte Chilsung to Sponsor 2015 Gwangju Summer Universiade

Wednesday, 17 September 2014

23

Charlotte Hornets Seal Food Lion Partnership

Wednesday, 17 September 2014

24

Upper Deck Becomes CFL’s Official Trading Card Partner

Wednesday, 17 September 2014

25

Ryder Cup Golfer Jamie Donaldson Signs TaylorMade Equipment Deal

Wednesday, 17 September 2014

26

Mouser Electronics to Sponsor Rebellion Racing Team for COTA Le Mans Race

Wednesday, 17 September 2014

27

Carolina Panthers Announce New Official Office Equipment & Service Provider

Tuesday, 16 September 2014

28

Florida Hospital Extends Tampa Bay Lightning Sponsorship

Tuesday, 16 September 2014

29

Rising Basketball Star Emmanuel Mudiay to Endorse Under Armour

Tuesday, 16 September 2014

30

Yum! Brands Renews Kentucky Derby Sponsorship

Tuesday, 16 September 2014

31

Betclic to Sponsor Fiorentina

Tuesday, 16 September 2014

32

Chinese Basketball Association Secures New Sponsor

Tuesday, 16 September 2014

33

USANA Announces Carli Lloyd as Ambassador

Tuesday, 16 September 2014

34

Chesapeake Bay Roasting to Sponsor Navy Athletics

Tuesday, 16 September 2014

35

Samsung to Sponsor Jordan Athletes at Asian Games

Tuesday, 16 September 2014

36

Radisson Suspends Sponsorship of Minnesota Vikings after Peterson Scandal

Tuesday, 16 September 2014

37

Rheem and NTS Motosports to Sponsor Ron Hornaday Jr’s Return to NASCAR

Tuesday, 16 September 2014

38

Hero to Title Sponsor 2014 World Challenge Golf

Tuesday, 16 September 2014

39

Brett Favre Named Copper Fit Brand Ambassador

Monday, 15 September 2014

40

Penn Mutual to Title Sponsor Collegiate Rugby Championship

Monday, 15 September 2014

41

Mercedes-Benz Becomes Official Vehicle Supplier of Bath Rugby

Monday, 15 September 2014

42

Sony PlayStation 4 Gets Naming Rights to National Premier Leagues

Monday, 15 September 2014

43

BlueCross Named Official Health Insurance Carrier of Memphis Grizzlies

Monday, 15 September 2014

44

Hertz Renews Penrith Panthers Partnership

Monday, 15 September 2014

45

Hyundai Renews Olympique Lyonnais Sponsorship

Monday, 15 September 2014

46

BMW Extends MotoGP Partnership Until 2020

Monday, 15 September 2014

47

Chelsea Announce New Official Whisky Partner

Friday, 12 September 2014

48

NHL Partners with Crest Canada

Friday, 12 September 2014

49

Taishan to Sponsor United World Wrestling

Friday, 12 September 2014

50

Baku 2015 Names Sitecore as Official Supporter

Friday, 12 September 2014

Tranmere Rovers Appoints New CEO

League One club Tranmere Rovers have announced the appointment of Jeremy Butler as their new Chief Executive.

Jeremy has been brought onboard as part of Chairman Peter Johnson’s initiative to transform the Club.

Having run a media business with a sole focus on football for the past 15 years, Jeremy brings a wealth of knowledge, experience and skills to the role.

He said: “Tranmere Rovers is a proud Club with a great history of punching above its weight.

“Who can forget those magical cup runs and thrilling play-off pushes.

“But in recent times the Club has been too reliant on the benevolence of Peter Johnson, and that cannot continue.

“Now it is time for passionate supporters to do their bit by taking up the opportunities available to help turn Tranmere Rovers around.

“The Club have just announced a new share issue and as part of that share issue a supporters’ representative is joining the board.

“There is also the opportunity for supporters to make an impact on the quality of the squad through our guarantee that any money raised over £529,000 in season-ticket sales will be added to the playing budget next season.

“We will also be announcing exciting season-ticket news and further initiatives to connect with our fans in due course.

“These initiatives are part of a new era at Prenton Park where engaging with supporters and the Wirral business community is at the heart of our plans.

“I arrive at the club with a clear understanding of the issues that need to be addressed and the hard work required to make the club sustainable in a difficult market.

“But I am confident that with the backing of fans and Wirral businesses, this Club will be able to thrive without having to rely on Peter’s generosity.”

Peter Johnson added: “I have been very impressed with Jeremy’s vision for Tranmere Rovers and believe he brings a great array of business skills as well as energy and passion to the club.

“We are embarking on a change of approach and I feel he is the right person to lead the Club into a bright future.”

Jeremy, who will also join the board of directors, will begin his role on Monday April 7 with Mick Horton taking on the crucial post of Football Operations Director and Club Secretary.

Australian Football League to Trial Hawk-Eye

The Australian Football League (AFL), the biggest competition for Aussie rules football, is set to trial Hawk-Eye technology this weekend as it seeks to improve its controversial goal review system.

The technology, which has been flown in from the UK, will be in place at all three round 15 MCG matches, starting with the Friday night clash between Collingwood and Carlton.

However, it will be used on a test basis only, and will not yet be adopted as part of the review system.

Although it is from the same company, the technology is not the same as that used at the Australian Open and international cricket, which tracks the path of the ball.
Rather, it is designed only to allow the video umpire greater control over the vision at his disposal.

AFL football operations manager Mark Evans said he hoped the technology could improve the review process.

“It is a piece of technology that allows the person reviewing goal scores to manipulate the vision themselves,” Evans told radio 3AW’s Sports Today program on Wednesday night.

“So all the vision comes up on the one screen, and you can exit some and just focus on one or two.

“And basically, that vision runs in synch, so you can pause one and see exactly where it is from another angle.

“The whole idea is, can we make the decision quicker and more accurate?”

The goal review system was introduced at the start of last season, using only broadcasters’ footage to analyse referred decisions.

It has been the subject of constant debate, due to the frequently inconclusive nature of the available footage.

The AFL has conceded the system is not perfect, but believes it has gone some way to eliminating obvious mistakes.

WWE to Reach Out to Egypt for the First Time

World Wrestling Entertainment (WWE) today announced, ampoule that for the first time, it will bring WWE World Tour to Egypt for three nights from Thursday, October 18 through Saturday, October 20, 2012 at the Cairo Stadium Complex.

With its debut in Egypt, WWE continues to expand the reach of its business, including live events in six new countries in 2012.

This Egyptian tour comes on the heels of a successful WWE Raw World Tour in Abu Dhabi this past February, where more than 16,000 fans packed the International Tennis Complex within the Zayed Sports City. The WWE World Tour will bring some of WWE’s biggest Superstars to fans in Egypt, including Sheamus, Alberto Del Rio, Zack Ryder, Kofi Kingston and Dolph Ziggler.

WWE will be working with Egyptian live events promoter, Creative Design, to bring WWE World Tour to local fans. Creative Design previously brought WWE to Doha, Qatar last year.

“WWE is one of the largest names in family entertainment, and it’s a great honor to hold such an enormous event in a wonderful country like Egypt,” said Assem Al Sheikh, Chairman of Creative Design.

“We’re thrilled to announce this three-day, live event tour in Egypt,” said Ed Wells, Managing Director and Senior Vice President of WWE International. “These shows in Cairo are further testament to the strength and popularity of the WWE brand throughout the MENA region and build on our efforts to expand our business internationally.”

Brazil Exile FIFA’s Valcke after Damning Comments

Brazil will not deal with FIFA general secretary Jerome Valcke following his comments saying the country needed a “kick up the backside” to be ready in time to host the 2014 World Cup.

Sports Minister Aldo Rebelo told a news conference on Saturday that Valcke’s words a day earlier were “offensive” and “unacceptable.”

“The government will no longer accept…(Valcke) as an interlocutor, salve ” Rebelo said.

“The FIFA secretary’s declarations … make it difficult to have an environment of cooperation and understanding.”

Brazil’s decision was a further escalation of a dispute with FIFA that has simmered for years as several Brazilian stadiums, medicine hotels, ambulance roads and other basic infrastructure for the 2014 Cup run badly behind schedule.

Valcke, who was due to visit Brazil in coming days, said on Friday that “not a lot is moving” in the country’s preparations.

“The concern is nothing is made or prepared to receive so many people. I am sorry to say but things are not working in Brazil,” Valcke told reporters in England where he was attending the annual meeting of FIFA’s International Football Association Board.

“You expect more support,” added Valcke. “You have to push yourself, get a kick up the backside and just deliver this World Cup.”

by Ismail Uddin

Do you think Brazil will be ready to host the World Cup? Have your say here >>

Green Bay Packers Sell Shares to Raise Cash for Stadium Upgrade

In a move to raise money to upgrade the stadium, the Green Bay Packers have secured $67 million in the past six weeks by selling shares of stock for $250 a piece.

The stock has no cash value, but it does grant shareholders the official privilege of calling themselves owners of the NFL’s only publicly owned team.

When the Packers decided to upgrade Lambeau Field a $143 million effort to add 6,700 additional seats, high-definition video screens and a new entrance by next year they resolved not to ask for a single taxpayer dime.

Instead, they reverted back to the same strategy that has helped keep the Packers afloat several times in team history — a stock sale. The latest offering wrapped up Wednesday. More than 268,000 shares were sold, bringing in millions.

“I was really pleased with the way our fans responded,” Mark Murphy, the team’s president and CEO, said Thursday. “I was a little surprised, to be honest, but on the other hand I’m never surprised by the passion and loyalty of our fans.”

The Packers added more than 250,000 new shareholders and now has more than 360,000 part-owners.

Fans have said spending $250 on a stock share isn’t much different from spending hundreds on team jerseys or other paraphernalia. Others love that they’re helping their team stay strong in the league’s smallest market.

The Packers initially offered 250,000 shares for sale starting Dec. 6. But the allotment went quickly, with 185,000 shares alone sold within the first 48 hours. So the team made another 30,000 available.

About half the sales came from Wisconsin. Sales were also brisk in the home states of two of the team’s top rivals, the Chicago Bears and Minnesota Vikings.

Packers stock isn’t like regular stock. Its value doesn’t increase, there are no dividends, it has virtually no re-sale value and it doesn’t give buyers any advantage over the 93,000 people on the waiting list for season tickets.

What buyers do get is a piece of paper declaring them a team owner and conferring rights to attend and vote at the annual stockholder meeting, which is held at Lambeau Field each summer before training camp. They also get access to a special line of shareholder apparel.

Murphy said the ability to buy shares over the Internet, coupled with the team’s 13-0 start last season, helped drive the avalanche of sales.

With all of the new owners, shareholders will be asked to RSVP an invitation to the next shareholders meeting so the team can arrange to accommodate all the additional attendees, Murphy said.

About 50 percent of the new shareholders were from Wisconsin. Illinois and California tied for second, each accounting for about 8.5 percent of sales. Minnesota and Texas were next with 5 percent each.

Murphy said he wasn’t surprised by the geographic distribution of sales, especially in California. He recalled that when the Packers played in San Diego last season, there were so many noisy Green Bay fans that the Chargers had to use a silent count at home.

“I’ve never seen that happen before,” he said.

He also noted that fans across the country often tell him the Packers are their second favorite team.

“I was in Dallas and people would say, ‘I’m a huge Cowboys fan but I really like the idea of the Packers — a small-market team, community-owned.’ I think that appeals to a lot of people,” he said.

Stock sales were initially limited to U.S. residents. The team eventually resolved Canadian regulatory requirements earlier this month, giving fans there nine days to buy. The team says about 2,000 shares were sold north of the border.

The team has had four other stock offerings. Sales in 1923, 1935 and 1950 helped keep the Packers afloat at a time when other small-market teams were struggling to survive. A fourth sale was held in 1997.

by Ismail Uddin

London Wasps Looking for New Owners

English Rugby Union club London Wasps owner Steve Hayes is to begin a search for a new owner for one of Europe’s most recognisable and attractive rugby club brands.

Hayes, sole owner of the two-time European Cup Champions, is looking to release his investment and seek new owners to take the club forward, recognising that new drive from a new owner may be the best way to build on the groundwork and opportunities he has laid down for Wasps for an exciting and wider future.

Hayes took full ownership of the club in 2008 and in the past three seasons has piloted a number of innovative ideas in the sport introducing an annual St George’s Day Game at Twickenham which has attracted over 100,000 supporters over two seasons, and taking the first ever competitive domestic fixture overseas, showcasing the game to a global audience in Abu Dhabi.

Plans for a new Sporting Village in High Wycombe for both London Wasps and Wycombe Wanderers were also far advanced however Wycombe District Council subsequently withdrew its initial support this summer. This project had included a new 17,500 capacity stadium with community leisure facilities, retail space and a hotel and conference facilities.

Hayes believes that the Sporting Village plans, as they were developed, remain a sustainable option for London Wasps as a standalone club and any new owners will be encouraged to take these plans forward.

Hayes said: “I remain disappointed that Wycombe District Council withdrew its support for the Sporting Village project earlier this year and since that time I have been working with the London Wasps board to evaluate the best steps forward for the club. I fully believe that a new stadium for Wasps is essential in the coming years as we have always said that Adams Park was unsustainable as a long term option. I will work with any potential owners to develop the Sporting Village model we had already come up with at an alternative location.”

Hayes has appointed Baker Tilly to take the investment process forward.

World Cup winner and former Wasps captain, Lawrence Dallaglio OBE, who remains on the club’s board added: “Steve’s passion and vision over the past number of years has helped bring the club to new audiences around the world and any new owners will take on a club in a healthy position in terms of the direction it is heading on and off the pitch.”

Jim Clifford, Corporate Finance partner at Baker Tilly commented: “London Wasps is a club which needs the highest quality facilities to ensure sustained success and a commercially viable business and there are plans here for a world-class stadium which remains completely viable for this club under new ownership.  Many great brands with great potential for relevance to a wider community remain underexploited. Wasps needs not be one of them.”

The next step of the process will see club owner Hayes and Baker Tilly begin a worldwide search for new owners for the club.

London 2017 Appoint Pitch PR to Handle Public Relations

London 2017 bid organisers have hired Pitch PR to handle its ambassador programme and work on public relations around its bid to bring the World Athletics Championship here for the first time.

They have also appointed Navy Blue to prepare its bid book, the document which will deal with the technical aspects of its candidature as well as try to convey the emotional arguments that London are sure to use.

Pitch did a similar role for England during its unsuccessful 2018 World Cup bid but was influential in persuading a string of high-profile personalities to back the bid, one of the biggest successes of the campaign.

Their other clients include former England captain Rio Ferdinand and the NBA.

They are also working with Channel 4 on promoting their broadcast of the London 2012 Paralympics and with Japanese shoe manufacturer Ascis on the build-up to next year’s Olympics. 

Navy Blue worked on the bid book for London 2012, which helped contribute to the stunning upset of the British bid beating the hot favourites Paris.

The company, which has offices in London, Edinburgh and Muscat, was also recently appointed by Hambantota to devise and create the communications strategy and bid identity for its campaign to host the 2018 Commonwealth Games.

Pitch and Navy Blue will be building on the work carried out already by Jon Tibbs Associates (JTA), who have worked on the narrative and story of London’s bid, whose only rivals are Doha.

JTA are best known for their work on Sochi’s successful bid to host the 2014 Winter Olympics and Paralympics and have also in the past carried out work for European Athletics.

Ed Warner, the chairman of UK Athletics, said: “The partnership behind the London 2017 bid brings a substantial amount of expertise to the table and we will be complementing this with some external support. Jon Tibbs and his team have done a great job working with us to shape the story of London and Navy Blue will now work with us on turning that into a bid book. 

“Pitch PR will use their considerable experience in the bidding arena to tell our story to the wider public and build our ambassador programme globally. 

“The IAAF World Athletics Championships is one of the biggest sporting events in the world and the bid team is determined to demonstrate to the athletics family how London is ready to host the event in front of passionate home fans in the Olympic Stadium and these agencies will support our ambition.”

The International Association of Athletics Federations (IAAF) are due to choose the host city at a meeting of its ruling Council in Monte Carlo on November 11.

Eric Boullier appointed as Renault F1 Managing Director

The Renault Formula One team has announced that Eric Boullier, medstore Team Principal since 5 January 2010, anesthetist will take over the role of Managing Director with immediate effect following the departure of Bob Bell.

Gérard Lopez, patient Chairman of the Renault F1 Team, said: “We would like to thank Bob Bell for his contribution to the performance of the team and for helping see us through a period of transition since Genii Capital became a shareholder in the Renault F1 Team.

“We are entrusting the post of Managing Director to Eric Boullier and we have every confidence that, under his leadership, we will achieve our racing objectives. Throughout the 2010 season, we have been assessing what is required to continue improving our level of competitiveness and we believe we are well positioned for the challenges ahead.”

Eric Boullier, Team Principal and Managing Director, added: “Since the beginning of the season, the Renault F1 Team has demonstrated its ability to react to a need for change.

“The results of the tremendous efforts made have been immediately apparent on the race track. Today, we have a competitive car and an incredibly motivated team. I am proud of the trust being placed in me to continue this good work, and I will make every effort to ensure the Renault F1 Team returns to the front of the grid as soon as possible.”

10 Sports Broadcasting Deals of the Week: 19/09/14

1

Arizona Coyotes Sign New Bonneville Media Partnership

Friday, pharm 19 September 2014

2

Digicel Acquires Ownership of SportsMax

Friday, asthma 19 September 2014

3

FOX Sports Retains Rights to Wimbledon Championships in Asia

Thursday, cough 18 September 2014

4

Perform Signs Australian Sales Rights Deal with MLBAM

Thursday, 18 September 2014

5

Sony Six Secures NFL Rights in India

Thursday, 18 September 2014

6

WWE Signs Fox Sports Latin America Deal

Thursday, 18 September 2014

7

talkSPORT to Broadcast Liverpool Champions League Fixtures

Wednesday, 17 September 2014

8

Time Warner Cable Inks Deal to Air Final Week of Dodger Games

Tuesday, 16 September 2014

9

WWE Renew Tens Sports Broadcast Deal

Friday, 12 September 2014

10

 Premier League Continue Anti-Piracy Push with Irdeto Partnership

Friday, 12 September 2014