Liverpool Become First Premier League Club to Join US Social Media Network Fancred

Liverpool have become the first Premier League club to join Fancred one of the fastest growing sports social media networks in the United States.

Fancred, a sports social media network, has  membership growing by 100 per cent month-over-month, Fancred aims to be the go-to place for sports followers, commentators, teams and clubs to share sports-related news, opinions and content.

From today, Reds fans from across the world will be able to follow the club’s official account on Fancred, which will see LFC posting exclusive content on the mobile app.

Hossein Kash Razzaghi, Fancred CEO, said: “Our mission at Fancred is to unite the world’s sports fans. We are beyond thrilled to welcome Liverpool, a world-class sports organisation with passionate supporters in every corner of the globe.

“The sports-only focus of the Fancred social network will provide Liverpool fans a unique environment to better connect with the team and fellow fans around the world.”

Matthew Baxter, chief media officer at Liverpool FC, said: “Fancred is rapidly becoming the first stop for sports fans to share opinions, content and views on sports clubs from around the globe.

“As part of the club’s strategy to bring Anfield closer to fans, we have signed up to Fancred as the next step in our digital strategy. Users of the app can expect to see exclusive club content and the latest news and views.”

Liverpool FC has more than 23 million engaged social media followers across the world.

Premier League to Not Intervene with Ticket Prices

The Premier League has revealed they will not intervene in setting ticket prices following criticism that fans are being priced out of the game.

The issue was triggered this week when Manchester City returned 912 unsold tickets, priced at £62, for Sunday’s Premier League meeting with Arsenal at Emirates Stadium. 

The issue has sparked calls for a potential capping of prices, but the Premier League insists tickets are a matter for individual clubs.

The body does, though, encourage “stretch pricing”, where a range of different prices are offered to cater for those on lower budgets. 

A spokesman said: “Ticket pricing is a matter for individual clubs, many of which work hard to fill their stadiums with offers at different points during a season that make top-flight football accessible to large numbers of fans. 

“We have always encouraged stretch pricing to help accessibility, and it is against Premier League rules to charge away fans more than home fans for the same standard of seats. 

“The quality and safety of stadia is as a result of extensive and continued investment from the clubs. 

“Fans clearly enjoy the environment in which they watch Premier League matches and the football on offer, with occupancy rates at grounds tracking at 95% for this season and having been 90%-plus for the last 15 seasons in a row.”

Liverpool Set for Anfield Redevelopment

Liverpool are set to redevelop Anfield into a 60,000 stadium instead of building a new stadium, managing director Ian Ayre has revealed.

Ayre made the announcement at Liverpool Town Hall, with the city’s local authority revealing plans to regenerate the area around the stadium.

Liverpool City Council has secured a £25 million grant from the government for the Anfield Village project, with the Your Housing housing association also set to invest.

The council plans to demolish a number of homes near Anfield as part of the development, using compulsory purchase orders where necessary, which will create space for the expansion of the stadium.

“Today represents a huge step forward for the Anfield area,” Ayre said. “Everyone at the football club knows the importance of today.

“We welcome the opportunity to be part of this partnership. We want to thank Joe Anderson [the Mayor of Liverpool] and the council for the time and the support they’ve given us to help make the right decision.

“Liverpool celebrated its 120th year in 2012 at Anfield, and there is no doubt Anfield is the spiritual home of the club – our preference was always to remain at Anfield.

“This is a major step forward for the football club but also, more importantly, the residents. It is step one as there is land to acquire and plans to be approved, but this is a significant moment.

“Questions about capacity and cost are not for today – not until we have certainty.”

Ayre, who also indicated that the blueprint for redeveloping the ground was likely to include extending the Anfield Road and main stands, made the announcement on the second anniversary of Fenway Sports Group’s takeover of Liverpool.

Principal owner John W Henry has hinted strongly in the past that he wanted to keep the club at Anfield, despite the fact that the club have had plans to build a new stadium on neighbouring Stanley Park since 2000.

The cost of redeveloping Anfield has been estimated at around £150 million, roughly half what it would have cost to build on Stanley Park.

Ayre has always maintained that, even with a naming rights deal, moving did not make financial sense, which is why Henry has always preferred the idea of staying put.

The managing director told Liverpool’s website: “I think we would all hope to do it [redeveloping the ground] as soon as possible, but there are determining factors we don’t know the answer to yet.

“The acquisition of land and property and the planning processes are exactly that – processes – and they are undeterminable at this stage.

“We start that in earnest today, so it’s too early to say the time or the dates.

“As we unfold the plan and as the plan develops, we will use all the normal channels to let our fans know and keep them informed. We are all excited about it, and hopefully it’s a great opportunity for the club.”

Liverpool Mayor Joe Anderson commented: “We believe this to be an exciting opportunity for Liverpool, the area of Anfield and, of course, Liverpool Football Club.

“It’s been something we’ve been looking forward to for a number of months as we got close to finalising arrangements of the partnerships with Your Housing and Liverpool Football Club.

Michael Cunnah, former Wembley CEO, told iSportconnect: “The simple answer is that they have been unable to work out an affordable solution. The problem is that when you already have a stadium, the financial return from a new stadium sometimes looks unexciting, as accountants will perform the calculation by comparing the full cost of the stadium with the incremental revenues over and above what the current stadium generates. For a build cost of (say) £400m Liverpool have perhaps been looking at additional annual revenues of perhaps £30m – £50m. With debt service costs (at say 8%) of £32m p.a. you can see that Liverpool’s financial future doesn’t look much different, except a significant increase in risk!

“I suspect that the refurbished Anfield may not be as big as 60,000, in fact it may not be much bigger at all. However I do expect the stadium to be upgraded and have a big increase in the number of higher priced seats and hospitality. If LFC can perform their stadium upgrade for £150m it will incur debt service costs of £12m p.a.. If they have (say) 10,000 new hospitality / executive seats seats for 25 matches per year then any revenue above £48 per seat per match generates a profit on the investment.

“This seems to be more in line with LFC’s thinking, however the problem is that modifying the existing stadium still leaves you with an old stadium. They have to be careful that natural decline and decay doesn’t result in big repair bills in the future which will have no pay back as they will be pure maintenance. Remember, an old house costs a lot more than a new house to maintain!”

Bradford Bulls Receive Four Takeover Bids

The Rugby Football League (RFL) have revealed today that there are four bids for the Bradford Bulls and they have until next Tuesday to submit their business proposals.

Parties interested in buying the Super League club had until Friday August 10 to make their best offers for the club, who were docked six points for entering administration.

The RFL have met with all the consortia bidding for the Bulls and are ‘optimistic’ about the future of the beleaguered West Yorkshire outfit.

Chief Operating Officer Ralph Rimmer is unable to disclose to identity of the interested parties, stating only that Super League Europe (Ltd)’s offer still stands.

“We had constructive meetings with all the consortia that have submitted proposals to the administrator and we’re optimistic about the future of Bradford Bulls,” said Rimmer.

“There are now four confirmed bids for the Bulls and each consortium has been asked to submit business plans to us by Tuesday August 21. Due to the sensitive nature of the current discussions we are unable to confirm who the bids are from at present.

“However, it does appear that this renewed interest has come as a direct consequence of the offer from Super League Europe Ltd, which remains on the table.

“We understand the frustration regarding the on-going process but it is vital that due diligence is carried out on all the bids and that ultimately the right owners are found for the good of the club and the sport as a whole.”

The RFL remains in open dialogue with the administrator and the club and will continue to provide what practical support it can.

“We are pleased to be working collaboratively with the RFL to agree on a purchaser and sell the club,” said joint administrator Brendan Guilfoyle.

“We now have all the ingredients that the RFL has requested and funds proven from three bidders plus the Super League Europe Ltd offer.

“The RFL will consider the bidders’ business plans which are to be received by the Tuesday deadline, and all concerned do understand the need to bring this to a swift conclusion.”

Sports and Events Tourism Exchange (SETE) and iSportconnect Announce Social Media Partnership

Sports and Events Tourism Exchange (SETE) 2012 organisers’ Thebe Exhibitions and Projects Group is proud to announce its partnership with iSportconnect, arthritis the world’s largest sports business community. The partnership will bolster both the scope and efficacy of Thebe Exhibitions and Projects Group’s online marketing campaign in the lead up to their event at the ICC Durban later this year (12-14 September).

iSportconnect offers an exclusive online platform that brings together thousands of sports business professionals worldwide. With a wide range of applications, allergy iSportconnect combines business and social networking, adiposity detailed insights into the latest sports business news and market data, listings of business events and executive jobs, as well as market analysis to provide a one-stop shop for the sports business community. Existing LinkedIn and Twitter profiles can be synchronised and updated from iSportconnect, which also has iPhone and BlackBerry applications. iSportconnect has no introductory fees, and has no limit on communication.

Tasked with creating synergy between South Africa’s tourism, sport and event industries and promoting the country as a popular sports and events destination, there is a clear opportunity with SETE 2012 to maximize communication between the various elements with the help of a powerful specialized social media like iSportconnect, as well as others like Twitter, LinkedIn and Facebook.

iSportconnect’s Marketing & Partnership Manager Xavier Cureau said, “We are very pleased to be contributing to the Sports and Events Tourism Exchange event, as this will further expand our image in South Africa. We look forward to promoting a major event from Africa, across Europe, USA and the Middle East”.

SETE Conference Director Sugen Pillay said that “maximising our online presence is big part of our marketing and PR strategies. Identifying the appropriate social media and choosing from one of the many channels available to ensure that our messages are targeting the right audience is crucial, and in this way the specialised nature of the iSportconnect community is an ideal match. The ability to communicate with a captive audience is crucial, and the user-friendly way in which iSportconnect amalgamates all relevant and useful information renders it a powerful tool in the sports business industry”.

This year’s second annual SETE exhibition and conference will feature a number of high profile international and local exhibitors and speakers, as well as more than 60 international buyers who have been attracted by South Africa’s solid reputation as a viable location for events.

The two day SETE conference (12-13 September) boasts a line-up of high profile international and local speakers who will engage and exchange ideas that will ultimately enhance South Africa’s sport, tourism, and event industries.

As one of the quickest growing types of global travel, the sports tourism industry is estimated to have contributed over R6 billion to the South African economy last year.

For more information, visit www.sportsandevents.co.za, like www.Facebook.com/SETE.ZA on Facebook, follow @SETE_ZA on Twitter.

Exhibition Details:

Sports and Events Tourism Exchange 2012

12 – 14 September

ICC Durban

Entrance: FREE

Times: Wed 12 September & Thurs 13 September 09h00 – 17h00, Fri 14 September 09h00 – 14h00

Conference:

12 – 13 September

Registration: Open

Contact: Rene Staack on rene@tepg.co.za or Jenna Harper on jenna@tepg.co.za

 

Citi Unveil New USOC Marketing Campaign

Citi, unhealthy the official bank sponsor of the 2012 U.S. Olympic and Paralympic Teams, unveiled a national advertising and marketing campaign that is the largest and most integrated U.S. sponsorship campaign in the company’s history.

The campaign, which features 13 Olympic and Paralympic qualifiers, hopefuls and alumni who are members of Team Citi, includes broadcast, print, out-of-home, digital, events, promotions and retail activation. This is the first time Citi has sponsored the U.S. Olympic and Paralympic Teams.

“Citi’s sponsorship of Team USA is a significant asset to our brand and our business as a platform to engage clients and consumers in a meaningful way, particularly as we mark our 200thanniversary,” said Citi Chief Brand Officer Dermot Boden. “Few know more about the journey from ambition to achievement than the athletes who dedicate their lives to representing the U.S. in the Olympic and Paralympic Games. Through this campaign, we want to express how proud we are to support the athletes every step of the way to London, while affirming to our clients how proud we are to be a partner on their journey from ambition to achievement.”

Citi’s sponsorship-related advertisements tie into one theme: “Every Step of the Way.”

Every Step of the Way(SM), the centrepiece of the campaign, is a dynamic digital program that allows the American people to help allocate Citi’s $500,000 donation to the U.S. Olympic Committee – represented by 50 million ThankYou Points — among different Sport Programs that have inspired Team Citi’s 13 athletes. The program helps the athletes say “thank you” while benefitting U.S. Olympic and Paralympic hopefuls and athletes of all ages in communities across America.

There are a variety of ads, many of which encourage viewers to join the Every Step of the Way movement at citi.com/everystep, and others that highlight some of Citi’s most competitive and innovative banking products, including Mobile Check Deposit, Citibank® Popmoney®,and the ThankYou® Points sharing app, among others.

“In today’s complex world, consumers want solutions that simplify their lives,” said Michelle Peluso, Citi’s Global Consumer Chief Marketing and Internet Officer. “We are excited to launch an advertising campaign that features the Team Citi Olympic and Paralympic qualifiers and hopefuls in a fun, genuine spirit while showcasing the flexibility, control, ease and simplicity that our innovative digital products deliver for our customers.”

International Federation of PGA Tours Sanctions New Lucrative Event

The International Federation of PGA Tours, abortion an organization of the top professional golf tours in the world that sanctions the World Golf Championships and the World Cup, today announced that the Southern Africa PGA Tour (Sunshine Tour) will stage the Tournament of Hope as an International Federation of PGA Tours-sanctioned event beginning in 2013.

The Tournament of Hope will be the centerpiece of a worldwide awareness effort to be undertaken by the Sunshine Tour and partner promoter SAIL Rights Commercialisation (Pty) Ltd to raise awareness of HIV/AIDS prevention and treatment in Africa and globally. In addition to the Tournament of Hope, the promoters will organize other awareness functions in South Africa and around the world during the week of the tournament.

The Tournament of Hope will be staged in South Africa for the first time in 2013, the week of November 25 and culminating on December 1, which is World AIDS Day. The tournament will be staged on similar dates in future years.

The US$8.5-million Tournament of Hope will be a major international competition for the world’s best professional golfers with eligibility similar to that of the four World Golf Championships, based primarily on the Official World Golf Ranking and supplemented by the individual money lists and Orders of Merit of the various Tours that make up the International Federation of PGA Tours.

The European Tour, one of the founding members of the International Federation of PGA Tours, has already confirmed that prize money won at the Tournament of Hope will count towards The 2014 Race to Dubai, further consolidating an already strong partnership with the Sunshine Tour that stretches back to 1995 and which, in 2012, will see The European Tour co-sanction four tournaments in South Africa.

The Tournament of Hope will be the sixth worldwide event sanctioned by the International Federation of PGA Tours, joining the four World Golf Championships – Accenture Match Play Championship (Arizona, USA); Cadillac Championship (Florida, USA); Bridgestone Invitational (Ohio, USA); HSBC Champions (China) – and the World Cup (China).

Planning for the event and related activities is ongoing and further details concerning the Tournament of Hope, including specific player eligibility and venue for the event, will be announced at a later time.

by Ismail Uddin

Red Bull Receives Budget Increase Due to Infiniti Engine Deal

Formula One team Red Bull Racing has received a financial boost in the region of £7m (US$11.36m) ahead of the 2011 season after their Renault engines were renamed Infiniti, improving the team’s budget. 

Infiniti is the premium brand of Nissan, part owned by Renault, and are using Formula One to boost its global profile. 

The engines will remain the same, aside from the branding, with the only other difference being that they will be supplied for free.

The renaming will therefore save the team approximately £6.8m ($11m) per annum, which is the cost of all customer engine supplies in the sport. 

The saving is estimated to be around 4-5 per cent of the team’s total budget which will now be used in other departments, though no statement has been made on whether there will be further financial support from the deal.

The Red Bull-Infiniti deal is expected to be officially announced at the Geneva Motor Show on Tuesday.

ICC impressed with Pak cricket clean-up measures

The International Cricket Council said it is impressed with the moves being made by the Pakistan Cricket Board to weed out corruption in its system.

The PCB has initiated a number of activities that are aimed at sorting out the mess in its ranks:
* The development of an Anti-Corruption Code by the PCB
* A proposed plan to regulate agents of Pakistani players
* An enhanced and countrywide education programme

ICC chief executive Haroon Lorgat said: “PCB has clearly recognized that it is imperative to protect the integrity of cricket and we are indeed impressed by the progress reported. Their willingness to play such an active role on the integrity issue is vital to the future of international cricket. They have shown a clear determination to tackle their challenges.

“The ICC task team is mindful of those challenges and is committed to supporting the PCB.”

Pakistan Task Team chairman Giles Clarke said: “The PCB chairman and his team must be congratulated for the speed with which they have adopted the recommendations of the ICC Board. Everyone is encouraged by the statements and actions of the PCB and we must hope that they continue.”

Bruce Allen Promoted to Team President of Washington Redskins

Bruce Allen has been promoted to president and general manager of the Washington Redskins.

Previously, recipe Allen held the GM title but was an executive vice president.

In a press release issued by the team on Monday, owner Dan Snyder says “I think the world of Bruce Allen and giving him both titles is appropriate.”

Allen was hired by the Redskins in December 2009, after spending time with the Buccaneers and Raiders in the NFL, as well as USFL clubs.