Future Sponsorship 2010 and iSportconnect announce social media partnership

Sports business portal iSportconnect.com has agreed a social media partnership with Future Sponsorship 2010 organised by the Informa Group in partnership with the European Sponsorship Association.

This year’s Global Convention will take place on 24 and 25 November at the Renaissance Amsterdam Hotel, Amsterdam, the Netherlands.

iSportconnect.com combines social networking, the latest sports business news as well as events and jobs listings. Bringing together sports professionals, iSportconnect.com provides a community where all the essential components of the industry can be found and utilised.

The platform will act as a virtual meeting room, so that Convention participants can interact before, during and after the event in a secured way, thanks to the site’s Strict Door Policy.

Future Sponsorship’s own community group will feature event-related news updates, interviews and multimedia enabled features.

The Future Sponsorship event page will facilitate a great level of communication for both Event participants and enthusiasts.

Now in it’s fifth year, Future Sponsorship 2010 will focus on the most pressing challenges around the dynamic sponsorship industry, the importance of experiential marketing and the rise of the term brand partnerships – all now vital to consider in the future of sponsorship.

There will also be two in-depth one-day workshops pre and post-conference, as well as an evening dinner and ESA awards night taking place on 24 November.

Speakers at this year’s convention include: Jim Wright (Marketing Director, Virgin Racing), Charles Wijeratna (Commercial Director, London 2012), Tom Broom (VP, Digital Strategy, IMG Media), Philippe Margraff (Commercial Director, Uefa Euro 2012) and Ruth How (Head of Sports Marketing, Puma UK).

More information about Future Sponsorship 2010 is available at its iSportconnect.com event page.

Jay Stuart Resigns as Head of Press & Media Relations of SportAccord Convention

ISportconnect ‘Editor at Large’ Jay Stuart has resigned his role as head of press and media relations of SportAccord Convention.

His new venture Northern Creative Studio, medstore in partnership with Hollywood veteran Mark Solomon, will produce animated video content for promotion, marketing and entertainment. 

Solomon was nominated for a 2012 ACE Award as the editor of Tim Burton’s Frankenweenie, and was also editor of global box-office hit Chicken Run, with other notable studio credits including important roles on the hits Space Jam, Shrek and Shark Tale.

Arsenal Look to Push Engagement with Official YouTube Channel Launch

In a bid to increase their engagement with fans, Arsenal have launched their official channel on video sharing platform, YouTube.

The channel will give the club’s supporters around the world the opportunity to view new and engaging content and will compliment the Gunners’ other sites and outlets which include Twitter, Facebook, Google+, Instagram, Soundcloud, WeChat, Sina Weibo and Tencent Weibo.

As a prelude to the launch of the official YouTube launch, Arsenal’s YouTube channel was active for just over two weeks last summer and in that time streamed almost 20 years of footage to supporters all over the world.

A video of Arsenal fan Vu Xuan Tien chasing after the team coach in Vietnam went viral, with more than three million views through the official page.

Richard Clarke, managing editor for the Arsenal Media Group said: “An official Arsenal channel on YouTube will allow us to reach a new audience and tell the story of the club in a different way.

“We hope YouTube will help us show the character of our special club and grow our global fanbase.”

Stephen Nuttall, senior director for sport at YouTube said: “Three hundred of the top football clubs in the world run official channels on YouTube.

“The success of the Arsenal channel last summer demonstrates the club’s potential to build a great presence on YouTube”.

Hearn Reveals PDC Growth Plans with Prize Money Increase

The Players Darts Corporation (PDC) have announced their plans for the next few years with chairman Barry Hearn announcing a rise in prize money next year to £7 million.

Over 100 PDC stars and representatives of the PDPA met with Hearn ahead of Sunday’s Players Championship at Dublin’s Citywest Hotel, where Hearn confirmed that prize money will continue to rise in 2014, as he expects £7 million to be on offer across the PDC circuit.

With the introduction of a separate PDC Unicorn Youth Tour, for players aged 16-21, and Challenge Tour for players who compete at Qualifying School but do not win a full PDC Tour Card, a route through to the full PDC ProTour has been established for players looking to break through.

“In the last ten years, darts has enjoyed a growth that I’ve never experienced in any other sport throughout my career,” said Hearn.

“Prize money ten years ago was somewhere around £500,000 per year. In 2012 it was £5.1 million, in 2013 it’s £6.4 million and in 2014 it will be something in excess of £7 million – and we’re well on our way to my main target, which is to have £10 million prize money, and we will achieve that.

“We’re now building a structure, from the Youth Tour to Qualifying School, and if you get your Tour Card you’ve got every opportunity to change your life. If you don’t, you go back on the Challenge Tour.

“I’m very proud of the structure we’ve created, and it is a business built on opportunity. We are creating an opportunity for players to change their lives through the success they achieve.

“Because of the entertainment that our players provide, which is so well captured on TV, we’re opening new markets worldwide. As soon as people see darts on television, the want to go and see it live, and we’ve already sold over 40,000 tickets for the World Championship and will sell 100,000 tickets for the 2014 Premier League Darts.

“This is a phenomenon and I want the players to enjoy the moment and appreciate the memories. It’s not easy because the rewards are fantastic, and the potential is amazing – we have no limit to where we can go.

“We are a major international, global sport and we should be proud of what we’ve achieved. I couldn’t be prouder to be the PDC Chairman and I look forward to being around for as long as I can enjoying the amazing entertainment our players are delivering.”

World Club Challenge Sees Unprecedented Demand

The Rugby Football League have announced the World Club Challenge between Super League champions Leeds Rhinos and NRL grand final winners Melbourne Storm has seen unprecedented demand

The two most successful Rugby League clubs of the modern era meet in the 2013 World Club Challenge at Headingley Carnegie Stadium on Friday February 22 (8.00) in a showdown which is firing the public’s imagination.

With less than 10 days to kick-off, viagra buy fewer than 1, look 000 tickets remain unsold and supporters who have not yet purchased their ticket are advised to do so within the next few days.

“The World Club Challenge has always been a massive occasion but the interest in this match between Super League’s best and the NRL’s premier side is scaling new heights,” said RFL Chief Executive Nigel Wood.

“Leeds and Melbourne have set the standard in their respective competitions for much of the last decade and it’s clear that the prospect of being crowned world champions means everything to both clubs.

South Africa to Host Golf’s Tournament of Hope for Next Ten Years

The Tournament of Hope, ampoule a newly created golf tournamnet, order will tee off in South Africa from 21-24 November 2013 after new contract was agreed.

The deal for the $8.5 million Tournament of Hope has been officially finalised between the International Federation of PGA Tours, event promoter SAIL and the Sunshine Tour, with the tournament secured in South Africa for 10 years.

It will also make for a thrilling close to the 2013 season in South Africa, with the South African Open, the Nelson Mandela Championship and the Alfred Dunhill Championship – all co-sanctioned by the European Tour and Sunshine Tour – following immediately after the Tournament of Hope.

The host course will be announced at a later date.

“The Tournament of Hope had long been agreed to in principal, but now that we have a signed contract with the International Federation of PGA Tours, confirming our 10-year hosting of the event, we can begin our preparations in earnest,” said Michelle van Eyden from SAIL, the Tournament of Hope promoter in collaboration with the Sunshine Tour.

Selwyn Nathan, the Executive Director of the Sunshine Tour, detailed the make-up of the field: “The Tournament of Hope field will comprise a maximum of 72 of the world’s top players who will be drawn from the top 50 players on the Official World Golf Ranking, the top eight available players from the European Tour Race to Dubai, the top eight available players from the previous season’s final PGA Tour FedExCup points list, as well as those with eligibility similar to that of the Majors and four existing World Golf Championship events, and supplemented by the individual money lists and Orders of Merit of the various Tours that make up the International Federation of PGA Tours.

According to an independent economic impact study conducted by Grant Thornton, R700- million in PR and media value is expected to be generated for the country, province, host city and tournament sponsors by the global television broadcast.

In addition to this, the province that hosts the 2013 Tournament of Hope is expected to benefit from an economic injection of between R530 and R903-million, depending on the geographical location of the host province.

This will be generated from local and international spectators, operational spend in the province as well as job creation around a major international event.

“Our vision is to ensure that this tournament becomes globally recognised as one of the top tournaments in the world and successfully positions South Africa to an international audience,” said Brand de Villiers, Chairman of SAIL.

“South African golf has long been one of the great success stories in the history of the global game. We now have the opportunity to match the success of our players with the staging of a major tournament that will keep this country at the forefront of international golf, and right in the minds of the almost 100 million television viewers worldwide who will be watching it,” said De Villiers.

Visa Steps Up ‘Make it Epic’ NFL Marketing Campaign

NFL sponsor Visa Inc. has marked the kickoff of the 2012-2013 NFL season with the introduction of Visa NFL Fan Offers, ampoule a new program that uses real-time communications to give enrolled Visa cardholders a chance to win exclusive NFL-related experiences as well as receive valuable merchant offers.

The program is a central component of Visa’s new NFL marketing campaign, viagra 40mg  Make it Epic, purchase in support of its NFL sponsorship which includes national television and digital advertising, social media engagement, issuer activation programs and NFL team relationships.

Visa NFL Fan Offers was specifically designed to enhance the NFL experience for fans, bringing them closer to the action through a series of epic giveaways. In the Visa NFL Fan Offers Sweepstakes, enrolled cardholders have a chance to win epic experiences ranging from rare access to John Madden’s viewing studio or an NFL coach’s gameday speech, to trips to the Pro Bowl and Super Bowl XLVIII (2014). The program will also deliver timely merchant offers to NFL fans to fuel their passion for the game with discounts on pizza, NFL gear and EA SPORTS™ Madden NFL 13, for example. With Visa NFL Fan Offers, Visa can customize NFL fans’ experience based on their favorite team and enrolled card usage.

“From the casual fan to the football fanatic, Visa is making the NFL fan’s season an epic one across channels and platforms,” said Alex Craddock, Head of North America Marketing, Visa Inc. “With Visa NFL Fan Offers, we’re delivering exclusive and unique opportunities that put fans front and center of NFL football in ways that no other brand can. By providing a tangible benefit, we are able to strengthen our relationship with cardholders as well our merchant and issuer partners.”

On Sept. 9, 2012, Visa introduced the first of three national television commercials that bring to life the epic experiences that NFL fans can win through the Visa NFL Fan Offersprogram. “Interview” features Baltimore Ravens linebacker Ray Lewis as he participates in post-game interviews that would be altogether routine if not for a surprising, pint-sized addition, along with her doting dad, to the reporter pool. “Interview” highlights the first experience available for fans to win via Visa NFL Fan Offers Sweepstakes: the opportunity to interview an NFL player.

In the coming months, Visa will debut spots featuring other once-in-a-lifetime experiences that will be available for fans to win via Visa NFL Fan Offers Sweepstakes: sitting in on an NFL coach’s gameday speech, featuring San Francisco 49ers head coach Jim Harbaugh, and watching an NFL game on a Sunday with Hall of Fame coach John Madden in his infamous viewing studio. 

NHRA to Visit New England

The National Hot Rod Association (NHRA) is coming to the New England area next year when it presents its first Full Throttle Drag Racing Series New England Nationals on June 20-23, 2013 on the New England Dragway dragstrip at Epping, NH.

This announcement marks a process that began more than a decade ago when NHRA decided it wanted to stage a race in this region of the country, making NHRA one of the more geographically diverse schedules of any motorsports sanctioning body.

“This is a landmark announcement for NHRA and the NHRA Full Throttle Drag Racing Series,” said Tom Compton, NHRA president.  “We identified the New England area as one of the primary regions to expand our schedule and today’s announcement is very exciting for everyone involved in NHRA.”

To accommodate the professional drag racers, New England Dragway intends to make capital improvements over the next 12 months in anticipation of the series’ arrival. This facility joined the NHRA member track network in 2011 with the goal of one day hosting a Full Throttle NHRA drag race. It’s taken nearly two years of hard work to get to this point.

The event will host the Top Fuel, Funny Car and Pro Stock contingent along with Lucas Oil Sportsman racers. “To bring the NHRA Full Throttle Drag Racing Series to New England and specifically to the state of New Hampshire is very exciting,” Joe Lombardo, track general manager said. “We have started the process of preparing our facility to host an event of this magnitude.” New England Dragway opened in September of 1966 and has been active ever since.

The New England area has a long affair with drag racing, and one of the prominent Funny Car stars, Bob Tasca III hails from Rhode Island. During this weekend’s race at Old Bridge Township Raceway Park in Englishtown, New Jersey, Tasca III will have a special retro paint scheme on his Ford Shelby Mustang that honors the family patriarch, Bob Tasca Sr.

F1 Teams Virgin, Renault and Team Lotus all to Change Names

Virgin Racing are on the brink of name change after applying to change their name along with Renault and Team Lotus before Thursday’s F1 Commission meeting in Geneva

The Yorkshire-based team want to be known in the future as Marussia.The Russian sports car manufacturer joined as a sponsor last year, but for this season took on a much larger role, as well as title sponsorship.

It now has a controlling stake in the team, which flies a Russian flag. This has left previous majority owner Richard Branson’s future in the sport in doubt.

Virgin will continue to sponsor the team as part of their deal, but will no longer be considered Vigin Racing. While under the Virgin umbrella the team has failed to spend sufficient amounts of money that has allowed it to compete with the copious demands of the sport

As part of the new deal, believed to be for four years, Virgin will not have any equity but will continue to pay sponsorship, while Branson will have certain obligations; for instance, he will be required to attend a set number of races per season and assist with finding and closing sponsorship deals.

Virgin branding will remain prominent on the car as its involvement becomes more equivalent to that of a regular sponsor.

Provided everything is signed off by the F1 Commission on Thursday – and there have been murmurings from some teams that names should not be hawked and traded – Team Lotus will next year be known as Caterham, while Renault will be known as Lotus.

Among the other items on the agenda are the 2012 Bahrain and Korean grands prix, both of which are uncertain.

NBA Teams Set to Miss Out on One Billion if there’s No Season

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sale ed helvetica, sans-serif;”>National Basketball Association teams would miss out on more than $1 billion in ticket revenue if a labor shutdown wipes out the 2011-12 season.

“Most all the dates would go unfilled,” former Portland Trail Blazers President Steve Patterson wrote in an e-mail.

The NBA’s 30 teams generated more than $1.1 billion in gate receipts during the 2010-11 campaign, according to the annual postseason audit conducted by the league and the players’ union. That probably would rise due to customary ticket-price increases if players and owners reach a labor agreement in time to prevent lost games this season. The New York Kicks, for example, said in March they were raising prices by an average of 49 percent amid an $850 million renovation of Madison Square Garden.

Bob Gutkowski, former president at Madison Square Gardens Inc (MSG), home of the Knicks and Rangers, said the basketball team generates at least $1 million in ticket revenue per game. That’s about $45 million over the course of a season for the Knicks, excluding playoff games and the team’s effect on MSG Network advertising.

“Every night there is a good amount of revenue that isn’t going to come through,” Gutkowski, a partner in the New York- based sports consulting firm Innovative Strategic Management, said in an interview. “And most of it isn’t going to be replaced.”

The NBA locked out players on July 1, saying the league’s financial system needs to be overhauled to stem $300 million in annual losses. Management and labor disagree on how to share more than $4 billion in annual revenue, and when union Executive Director Billy Hunterwas asked whether the season would take place, he answered, “If I had to bet on it, no.”

Stuck in the middle are arena operators who have blacked- out exhibition, regular-season and playoff dates for their NBA tenants. Because securing big-name talent like Lady Gaga and Jay-Z requires so much lead time, it would be “impossible” to replace each team’s 40-plus basketball dates with other events, said John Wentzell, president of TD Garden in Boston, home of basketball’s Celtics and hockey’s Bruins, who own the building.