Arsenal Look to Push Engagement with Official YouTube Channel Launch

In a bid to increase their engagement with fans, Arsenal have launched their official channel on video sharing platform, YouTube.

The channel will give the club’s supporters around the world the opportunity to view new and engaging content and will compliment the Gunners’ other sites and outlets which include Twitter, Facebook, Google+, Instagram, Soundcloud, WeChat, Sina Weibo and Tencent Weibo.

As a prelude to the launch of the official YouTube launch, Arsenal’s YouTube channel was active for just over two weeks last summer and in that time streamed almost 20 years of footage to supporters all over the world.

A video of Arsenal fan Vu Xuan Tien chasing after the team coach in Vietnam went viral, with more than three million views through the official page.

Richard Clarke, managing editor for the Arsenal Media Group said: “An official Arsenal channel on YouTube will allow us to reach a new audience and tell the story of the club in a different way.

“We hope YouTube will help us show the character of our special club and grow our global fanbase.”

Stephen Nuttall, senior director for sport at YouTube said: “Three hundred of the top football clubs in the world run official channels on YouTube.

“The success of the Arsenal channel last summer demonstrates the club’s potential to build a great presence on YouTube”.