Australian Open Squash Championships Acquires New Title Sponsor

By Community | August 8, 2012

The Australian Open Squash Championships have announced HI-TEC Sports as the major sponsor of the 2012 HI-TEC Australian Open.

The HI-TEC Australian Open in Canberra will showcase world class squash, with over 100 of the best men and women competing to be the champion of this historic and prestigious title. The event will be played on the CSR Viridian Centre Court, an all-glass squash court in the Royal Theatre that allows spectators to see the action through the glass walls, whilst innovative technology ensures that to the players the walls appear solid and opaque.

HI-TEC is the leading manufacturer of specialised squash shoes and are intending to make major new product announcements during the HI-TEC Australian Open in Canberra.

“Our talented, world class athletes need the best possible shoes to ensure they can compete at the highest level. HI-TEC shoes have the best reputation for both grip on the wooden floors and support to keep players injury free. The HI-TEC sponsorship is a great match with the event where the extremes of grip and support will be needed.” said Gary Hampson, Tournament Director.

HI-TEC is one of the world’s largest specialised sport and hiking shoe manufacturers, employing over 500 people and generating global sales in excess of US$250 million. HI-TEC has a long history of support for sporting championships and world class athletes. They are well-known for supporting the British Open in the early 1990s and are the current sponsors of the World Champion Nick Matthew from England. This month will see the company launch new products and make a bold move into a new non-shoe, product range for squash.

“The HI-TEC Australian Open in Canberra in August provides HI-TEC with a great platform to make major new announcements and launch a completely new product. While the attention of the squash community in Australia and around the world is focused on Canberra, our sponsorship helps us get to those who are most likely to want to improve their game and buy HI-TEC equipment.” said Steve Walton, Australian Distributor for HI-TEC Squash.

In addition to sponsoring the HI-TEC Australian Open, HI-TEC Squash will become the ‘Official Shoe of Squash Australia’ and will sponsor the National Junior Rankings. All three sponsorships confirm HI-TEC’s commitment to the sport of squash in Australia.

“We welcome HI-TEC into the Australian Open and Squash Australia families. They are a well known and long term provider of high quality footwear for squash,” Squash Australia CEO Gary O’Donnell said.