Aston Villa Secures Partnership with Carlsberg

Aston Villa has announced a new three-year partnership with Carlsberg that sees the beer brand become the club’s Official Beer and Cider Supplier.

The deal will start from the 2013-14 Premier League season which kicks off next week, with Carlsberg receiving strong brand presence throughout Villa Park.

Paul Faulkner, Chief Executive of Aston Villa, said: “We’re delighted to announce our new partnership with Carlsberg, a global brand with a long and successful association within football.

“We look forward to working closely with them in offering fans some exciting new promotions and joint initiatives and we welcome Carlsberg into our growing circle of Official Partners.”

Carlsberg already has strong links to football and is the Official Beer of the Premier League, a sponsor of the European Championships and the Official Beer partner of the England national team.

David Scott, Director of Brands & Insight at Carlsberg UK, commented: “Carlsberg is proud to be the Official Beer Partner of Aston Villa, a club with a strong tradition and rich heritage like our own brand and company.

“Through the partnership, we will connect with Aston Villa and wider Premier League supporters at Villa Park and further cement our position as the beer brand of football.”