ASICS to Title Sponsor World Tennis Classic

ASICS America has been announced as the new title sponsor of the ASICS World Tennis Classic tournament in Rancho Mirage, generic California.

Known as the largest adult USTA sanctioned tournament in the country and the largest senior tournament in the world, viagra buy over 750 players will compete at the Mission Hills Country Club, usa cialis January 26 through February 2, 2014.

The ASICS World Tennis Classic is another step towards ASICS’s plan to expand its reach in the tennis category. Earlier this year the brand announced its multi-year sponsorship of the ASICS Easter Bowl, one of the most prestigious junior tournaments in the nation. The ASICS World Tennis Classic will now enable ASICS to address the adult market, which is an important segment for the continued growth of the sport and the brand.

“Tennis is one of the fastest growing categories within ASICS America,” says ASICS America Marketing Manager Kelly O’Rouke. “We are thrilled to partner with such a premiere tournament that attracts players from over 35 states. It’s important for us to support all levels of tennis, whether that is juniors, professionals, or seniors, and sponsoring world-class tournaments such as the ASICS World Tennis Classic allow us to do just that.”

ASICS will have a large presence at the tournament with on-site activation including event signage, gift bags, and tournament prizes for top finishers. The latest ASICS products will also be on display and available for purchase in the Mission Hills Country Club pro shop.

“Having an iconic brand such as ASICS as our title sponsor not only demonstrates the commitment of ASICS to the adult market but also lends increased credibility to the tournament itself”, says Ed Trost who along with his wife Jayne Robertson have been the tournament’s directors over the past 9 years. “With ASICS support of the largest junior event (Easter Bowl) and now the largest adult event will give the company exposure to a wide range of tennis players who in many respects act as ambassadors to the sport.”