AS Monaco Re-Enlists Opticians Brand As Official Partner

AS Monaco has re-signed AFFLELOU, one of the leading French optician brands, as its official partner until June 2020.

As part of the deal, the brand AFFLELOU will feature on the back of the AS Monaco jersey and on the club’s communication platforms, starting from March 9, during the home game AS Monaco-Bordeaux.

AFFLELOU, which has about 700 retail outlets in France and 1,400 worldwide, was the sponsor of the Principality’s club from 1986 until 1988 and again from 2015 to 2016

The partnership includes digital activations, in line with AFFLELOU’s momentum.

Oleg Petrov, Vice-president and CEO of AS Monaco, said: “We are very pleased to once again partner with the group AFFLELOU, a historical sponsor of AS Monaco, with whom we share common values: competitiveness, team spirit and the desire to exceed our limits.”

Alain Afflelou, founder of the group bearing his name, said: “It’s important to remain loyal, as the long history between AS Monaco and the brand AFFLELOU shows. Since our first partnership in 1986, which was reignited in 2014, Monaco-AFFLELOU has time and time again proved to be successful.”

“I have always believed in this collaboration. I am proud to reunite with the club. I am very pleased with this new partnership, which was achieved thanks to Marc Baron, the initiator behind the previous sports sponsorship with AS Monaco.”