Arsenal Signs International Content Deal With Spring Media
By Taruka Srivastav | April 12, 2019
Sports media agency Spring Media and Arsenal Broadband Ltd, the digital media arm of Arsenal Football Club, have reached an exclusive agreement for worldwide (ex UK and Ireland) distribution of the club’s international programming block and in-house produced content.
The cooperation will see Stockholm-based Spring Media will work closely with Arsenal’s media department to support its continuous efforts in producing engaging content for its growing global fan base.
The international content distribution aims to support Arsenal’s global sponsorship, social media and fan engagement strategies drawing on Spring Media’s distribution and digital content expertise.
The three-hour weekly Programming Block consists of delayed match coverage from all Arsenal FC Premier League, European and FA Cup first team matches together with the two magazine programs Arsenal World and Arsenal 360.
Arsenal All Access consists of bite-size clips produced by the in-house Arsenal Media production team. These provide short-form, behind-the-scenes access to Arsenal FC, up close and personal and are available across all platforms.
Ben Ladkin, General Manager of Arsenal Media, said: “We are very pleased to be working with Spring Media for our international media content distribution. Spring Media’s track record in distributing football content globally, and its expertise and focus on digital content and value creation will be important as we continue to grow our in-house content production and engagement with our fans around the world.”
“We are honoured, proud and highly motivated to work with Arsenal FC, one of the world’s biggest football clubs,” said Torsten Billing, partner at Spring Media. “We will apply all our resources and knowhow across rights licensing, production, media management, content creation, and digital distribution to grow the global reach and revenue of Arsenal across traditional broadcast as well as social- and digital media platforms.”