Arsenal sign Official African Betting Partner
August 5, 2016
Arsenal Football Club and SportPesa have announced an extension of their partnership, abortion which sees the company become the Official African Better Partner with rights of association across the whole of the continent.
Fans will be offered a number of club related benefits such as official merchandise, medstore tickets to matches and a chance to experience the world class hospitality at Emirates Stadium. SportPesa will also engage directly with Arsenal’s African supporters through the club’s digital channels and marketing initiatives featuring first-team players and club legends.
The long-term partnership is geared towards nurturing grassroots football and supporting SportPesa’s existing sponsorship of SportPesa Premier League and SportPesa Super 8 League in Kenya.
As part of the partnership with Arsenal, generic five-day training camps will be carried out by Arsenal-trained coaching staff. The training camps have been designed to ensure both footballers and coaches learn to incorporate the key principles of ‘playing the Arsenal way’.
Launching the partnership SportPesa Chief Executive Officer Ronald Karauri said, “Our extended partnership with Arsenal gives us a wonderful opportunity to connect with more people all over Africa, through both our grassroots coaching and also promotional activities with the club and its players. Arsenal has a huge presence and support across the continent, and we will use that positively to contribute to the sustainable growth of a number of different sports but mainly football with a shared dream to see Kenya compete in the World Cup for the first time in 2022.”
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are delighted to be continuing and expanding our association with SportPesa across Africa following a successful first year of partnership in Kenya. We look forward to working together to develop grassroots football and engaging Arsenal supporters in Africa.”