Arsenal Sign Club Record Commercial Deal with Puma

German sports retail giant Puma have become the official kit partner of Arsenal FC in a deal described as the biggest commercial deal in Puma’s and Arsenal’s history.

As well as producing the playing and training kits, Puma will create Arsenal branded merchandise in a new licensing agreement beginning July 2014.

The deal was originally reported in May 2013, with suggestions that the agreement was worth a total of £150m over five years – or £30m a year. The club could not confirm this at the official announcement at the Emirates Stadium.

Puma and Arsenal will work together to further grow the brands globally in all football markets.

Bjoern Gulden (pictured left), Chief Executive Officer for PUMA told arsenal.com: “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership with a truly global football club.

“As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact.”

Ivan Gazidis (pictured right), CEO at Arsenal added: “We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal’s progression on and off the pitch.”

Puma sponsor a number of teams and individual including Italian Football Federation, Borussia Dortmund, Newcastle United, Sergio Aguero, Cesc Fabregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Toure.

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