Arsenal Go Green With Electric Vehicle Deal

By bethany@isportconnect.com | April 25, 2018

English Premier League football giants Arsenal have signed a global agreement with electric vehicle manufacturer, BYD.

The deal sees the Chinese-based firm become the Gunners’ official car and bus partner.

BYD will benefit from a variety of marketing rights including pitch-side and dugout seat branding at Arsenal’s stadium, The Emirates.

The two parties will cooperate to engage with Arsenal fans on social media, making use of the club’s 4.7 million followers on Chinese platform, Weibo.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said of the deal: “Arsenal is one of the most popular football clubs in China and we are looking forward to supporting the ambitious global growth plans of BYD and helping them engage with the millions of supporters we have in China and around the world.”

Arsenal entertain Atletico Madrid in their UEFA Europa League semi-final, first leg on Thursday (26th).