Arsenal Become Third Sports Team to Reach Four Million Twitter Followers
By iSportconnect | July 8, 2014
Arsenal Football Club have reached four million followers on Twitter and have become the third sports team in the world to do so.
The Premier League club are the first in the UK to reach the landmark, ed but are someway behind Spanish La Liga giants FC Barcelona (12 million) and Champions League winners Real Madrid (11.7m).
@Arsenal provides supporters with breaking club news, healing official club pictures, look competitions and behind-the-scenes updates from matchdays, including links to audio of the team announcement before kick-off.
Arsenal Media Group Managing Editor Richard Clarke said: “We are proud to be the first Premier League team to reach four million Twitter followers.
“We are fortunate to enjoy fantastic support right around the world and social media has proven a brilliant way of engaging with our fans, wherever they are.”
Clarke described some of the campaigns Arsenal launched which he believed added to their popularity.
“Last season we led successful Twitter campaigns around key events such as the signing of Mesut Ozil, the FA Cup final victory and the subsequent parade – where we tweeted video from the top of the bus,” said Clarke.
“We even got Arsène Wenger to do a Twitter Takeover for the first time.
“With the new season fast approaching, we’ll be looking to introduce more innovations in the months to come.”
Chelsea are the closest Premier League rival to Arsenal in terms of Twitter followers with 3.99 million.