Arsenal Announce Telkomsel Partnership
By iSportconnect | April 3, 2013
Arsenal have announced a new partnership with Telkomsel, Indonesia’s leading mobile phone operator.
Telkomsel will become Arsenal’s Official Mobile Network in Indonesia. The brand will also support the Premier League club’s July visit to Jakarta – their 125 million customers will receive exclusive access to purchase tickets for Arsenal’s friendly match againsy the Indonesian national team during an advance sales period starting on 7 April.
Arsenal and Telkomsel will also develop co-marketing initiatives around the simPATI brand leading up to the match, which is being played at the Gelora Karno stadium on July 14.
Arsenal’s head of global partnerships Vinai Venkatesham said: “We are delighted to have forged this partnership with Telkomsel and look forward to working with them moving forward.
“Asia continues to be a major focus for Arsenal, and Indonesia is a particularly important market for the Club with the huge following we have there.
“We have more Facebook fans in Indonesia than in any other country. By taking our first team to play a match in Indonesia, and working with one of the country’s biggest brands, we look forward to engaging with our passionate fans in the run up to, during and after this summer’s visit.”
Marcella Dewi, head of loyalty and lifestyle group Telkomsel, added: “Telkomsel have always been respecting and supporting sport, and through our brand simPATI that targets the youth market, we showcase our commitment in customer loyalty and innovation.
“We strongly believe this partnership allows us to provide unique football experiences for our football passionate customers across Indonesia.
“Telkomsel customers can enjoy exclusive offerings from this partnership, from exclusive access to purchase tickets for the match during a month-long advance sales period, to the chance of winning tickets to Arsenal matches in the UK.”