Arsenal Announce Cooper Tire as Official Partner

Arsenal FC have announced today a long-term agreement that will Cooper Tire Europe become an Official Partner of the Premier League team.

The partnership which will begin ahead of the 2014/2015 season was announced at the Arsenal Training Centre, with members of the first team, Mikel Arteta, Santi Cazorla, Laurent Koscielny and Per Mertesacker.

The exclusive sponsorship designates the 100 year old Cooper brand as the first “Official Tyre of Arsenal Football Club” for Europe, Russia, Middle East, South Africa and selected North African countries. It will involve the development of various advertising campaigns, marketing programmes and promotions designed to increase awareness and visibility of the Cooper brand. 

The Cooper brand will be present across Emirates Stadium, with the sponsorship including pitch-side and matchday programme advertising. Cooper will also be hosting customers from Europe, Middle East and Africa at Arsenal home games. Dealers will be supported with a range of in-store point of sale materials and Cooper will be developing content and competitions to further promote the partnership.

Vinai Venkatesham, Sales and Marketing Director of Arsenal Football Club, said: “We’re thrilled to have Cooper Tire Europe on board and they join our expanding family of Commercial Partners. Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the Club as an Official Partner.”

The agreement lookes to push Cooper’s strategy which includes high-profile advertising campaigns across Europe and the appointment of key brand ambassadors, including ex-F1 star and BBC pundit, David Coulthard.

Marketing Communications Manager for Cooper Tire Europe, Sarah McRoberts, commented: “We’re extremely happy to have secured this agreement with Arsenal Football Club, which is a truly world-class club. The sponsorship made perfect sense to us at Cooper as we share a real affinity with the club and its fans; together, we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”

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