AP and Red Bull announce premium content collaboration
July 18, 2017
The Associated Press and Red Bull Media House announced today a collaboration that will allow AP clients to access a curated mix of sports, dance, music and lifestyle video and images from the world of Red Bull.
Each week, AP Video Hub and AP Images will offer registered clients 15 or more curated content items representing the very best of Red Bull Media House’s content portfolio.
Paul Shanley, director of business development and partnerships at AP, said: “The Associated Press has been on a mission to bring the widest possible selection of curated video and photo content to our clients. Highlights from Red Bull Media House’s video and photo libraries will add a new thrilling dimension to our existing sports and lifestyle content.”
This year, Red Bull Media House will be on the front lines of motorsports such as the FIA World Rally Championships and Red Bull X-Fighters (Freestyle Motocross); in the water to cover cliff diving, big wave surfing and kiteboarding; and on the mountain with the UCI MTB World Cup mountain biking, plus freeride competitions, hard enduro events, skateboarding, and much more.
.@Cirque brings BMX to the big top in VOLTA!
: https://t.co/CbeqHSDjv5 pic.twitter.com/cyzYOPPOW5— Red Bull TV (@RedBullTV) July 14, 2017
AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news.
The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive.
