ANDERSON Advertising Appointed Agency of Record for NHL’s Phoenix Coyotes

By Community | September 5, 2012

ANDERSON Advertising & Public Relations, a full-service, Scottsdale-based creative and communications agency, has been selected as the agency of record for the National Hockey League’s Phoenix Coyotes.

The boutique agency has surged with new business growth, bringing on new clients including Page Springs Cellars, Blue Wasabi Sushi & Martini Bar and Hamra Jewelers since the start of 2012.

ANDERSON Advertising & Public Relations provides strategic marketing and communications services to its diverse client base, including strategic creative and production development, media planning and placement, public relations and social media services.

The Phoenix Coyotes selected ANDERSON to lead creative campaign development as the NHL team looks to its 16th year in the Valley. The team has made three consecutive appearances in the Stanley Cup playoffs, including a dramatic trip to the Western Conference Final against the eventual Stanley Cup champions. Coming off of one of the franchise’s most successful seasons, the team is now looking forward to new ownership and an even brighter future promising fierce competition and exciting hockey beginning with its 2012-2013 season.

Ted Anderson, President of ANDERSON Advertising & Public Relations, said, “We couldn’t be more excited to work closely with the Coyotes. The Coyotes have an incredible organization, a talented marketing team, an amazing product and experience, and a great story to tell – we’re just happy to be a part of it. While the off-ice distractions have taken their toll, we’re proud to be a part of the team working to establish a strategy and a campaign that will elevate hockey as a premier sporting event in the Valley.”

The Coyotes fought to claim the Pacific Division Championship title in 2011-2012 and now look to the new season with determination and tenacity as the team continues its hunt for the Stanley Cup.

Jason Gonzalez, Creative Director at ANDERSON Advertising & Public Relations, said: “Coming off the deepest playoff run in franchise history, the Coyotes seem poised for even greater success, and we’re glad to be a small part of this momentum. We’re looking forward to breathing a new sense of creativity into the Coyotes brand that showcases just what a unique, energized organization it really is.”

“We’re excited about our partnership with ANDERSON,” said Coyotes President & COO Mike Nealy. “Last season was a historic one for our franchise, and we look to build upon that in 2012-13. We are expecting to start the season with new ownership and are looking forward to a new beginning. We are thrilled with the creativity and ingenuity that ANDERSON has brought to our new marketing campaign, and we are confident that our fans will embrace it.”

Creative concepting and campaign development for the new season are currently under way with the ANDERSON team. Valley audiences and Coyotes fans can expect to see the start of the 2012-2013 season’s campaigns as early as October.

“We feel we have found a true partnership with ANDERSON. Together we are preparing a new campaign which we feel will work to get the market excited about Coyotes hockey,” said Ted Santiago, Marketing Director for the Phoenix Coyotes.