Amitabh Bachchan to help ESPN Star Sports promote CLT20

July 23, 2010

ESPN Star Sports has signed up Bollywood film star Amitabh Bachchan to help promote cricket’s Champions League Twenty20 tournament in South Africa this September.

Bachchan wrote on his blog: “I have been signed on to endorse ESPN for the Champions League cricket T20 tournament to be held in South Africa in September. And because of paucity of time, we had to shoot all the promotional films and stills for print and short seconders for TV and dub it by the evening in order so they are able to release the publicity soon.

“Thankfully it has all gone off well and I have just completed the dub for what we shot in the morning. But the rush and the speed with which it all had to be done was some kind of a marvel.”

The Champions League Twenty20 brings together domestic league team from countries all over the world.