Amgen Extends Title Sponsorship of Tour of California
September 19, 2013
Amgen, the world’s largest independent biotechnology company, has extended its title sponsorship of cycling’s Tour of California, the largest professional cycling event in America.
“We are very excited about renewing our title sponsorship,” said Ray Jordan, senior vice president of Corporate Affairs at Amgen. “At Amgen, we are passionate about serving patients and this is a great opportunity to connect with them from a different perspective.”
The announcement underscores Amgen’s continued commitment to the State of California, the healthy benefits of cycling, inclusive of the active Amgen Cycling Club, and a long history of involvement in charitable events.
“From day one of our partnership, Amgen has been an extraordinary, dedicated partner and has worked closely with us to build the race into what it is today – America’s premier cycling event, and one of the most anticipated on the international calendar,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports.
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring.
“The partnership with Amgen has played a major role in creating the stature and respect that our race has been known for from day one,” said Nick Baker, Sr. Vice President, AEG Global Partnerships. “What we most admire about the wonderful people working at Amgen is also what sets them apart from so many other corporations; the strong commitment to leverage the global event platform of the race that we created together to inform and educate millions about resources available to those affected by Cancer, while at the same time honoring the survivors who set examples for millions more. This is truly a company and a partnership that rises above the business side of sponsorship.”