America’s Cup: “We Are Re-Inventing The Broadcasting Platform”

The 36th America’s Cup presented by Prada will take place in Auckland, New Zealand, from March 6–21, 2021.

The world’s most prestigious sailing event will be contested by the winner of the 2017 America’s Cup, Royal New Zealand Yacht Squadron, represented by Emirates Team New Zealand, and the winner of the Prada Cup, the challenger selection series in January-February 2021.

As Stephen Nuttall, Managing Director, Production & Media Rights, of the America’s Cup, points out in this interview, the event is unique in that it’s basically re-invented for every edition. The winner of the most recent one gets to make all the rules, so the Kiwis are very much at the helm of how the next competition shapes up.

But it’s not just the racing that changes.

“We have to re-invent the technology platform that underpins the broadcast operations,” he said.

Enjoy learning about what’s in store for the media coverage of this spectacular sports entertainment.