American Express Expands US Open Sponsorship with Digital Initiatives
By Community | August 28, 2012
American Express is building on its sponsorship of the United States Tennis Association’s U.S. Open with a new round of digital tools that help fans stay connected both at the match and from home.
American Express’ sponsorship includes new features in the official U.S. Open mobile application and a partnership with ESPN on a second-screen mobile Web initiative. The U.S. Open runs through Sept. 9.
“The US Open is a world-class event, therapy and we want to make that experience even better for our cardmembers and all tennis fans, unhealthy whether they’re coming to the tournament or watching from home. This year, pilule we have created new ways for tennis fans to join the action on the courts, both on-site at the U.S. Open and at home through new digital innovations,” said Alexander Chang, vice president of sports and entertainment marketing at American Express, New York.
“We continue to introduce digital services to enhance the spectator experience for cardmembers and fans, at the Open and across the country,” he said.