AMA Pro Racing Renews Sponsorship with Harley-Davidson
January 31, 2012
AMA Pro Racing and Harley-Davidson Insurance announced today an extension of their existing partnership, price ed which names Harley-Davidson Insurance as the Official Insurance of AMA Pro Flat Track and title sponsor of the AMA Pro Flat Track Harley-Davidson Insurance Grand National Championship and the premier AMA Pro Harley-Davidson Insurance Expert division.
As part of the sponsorship agreement and in support of the star athletes of the Grand National Championship, herbal Harley-Davidson Insurance will once again offer up $100, stuff 000 in rider bonus awards.
David Atlas, Chief Operating Officer of AMA Pro Racing, said: “Harley-Davidson Insurance has been an exceptional partner and we are proud to have such a strong association with one of the most admired names in motorcycling. The long history that the Harley-Davidson Motor Company has with AMA Pro Flat Track is recognized and respected by all of our fans and riders. The generous Harley-Davidson Insurance Bonus Awards ensure that the AMA Pro Flat Track grids will continue to be filled with some of the finest motorcycle-racing talent on the planet.”
The partnership between the two companies allows each brand to capitalize on the long and storied history between the Harley-Davidson Motor Company and the AMA Pro Flat Track Grand National Championship. When the series debuted in 1954, Harley-Davidson riders set the bar by winning 13 out of the year’s 18 races, and since then the highly-respected brand has gone on to claim countless wins and manufacturer championships. The charismatic athletes and high-intensity action of AMA Pro Flat Track has long attracted a dedicated and brand-loyal fan base, which provides a perfect platform for at-track and in-market activation opportunities.
As part of the new agreement, the Harley-Davidson Insurance brand will be prominently displayed at each AMA Pro Flat Track round, and the company will have access to display space in the paddock and special incentives for H.O.G. members and authorized Harley dealers. The agreement also allows for the use of series marks for Harley-Davidson Insurance products, promotional and advertising materials including items such as brochures, print advertising, direct mail, press releases and online marketing initiatives.
“The AMA Pro Flat Track Grand National Championship has been a staple in the motorcycle community for more than 50 years, so this partnership is a great fit for us,” said Eduardo Bravo, Vice President of Marketing at Harley-Davidson Financial Services. “We’re looking forward to another great year of racing with the fantastic fans and riders who represent the sport so well.”