Alfe Heat Treating to Sponsor AJ Foyt Racing for 2014

Alfe Heat Treating has announced it will set to continue as major associate sponsor of the ABC Supply/AJ Foyt Racing team in 2014, marking their fourth straight year with the team. 

The Ft. Wayne, Indiana-based company has continued to find ways to leverage its motorsports marketing partnership since its entry into the sport. 

“We feel Indy car is a great way to present Alfe Heat Treating to the public and show our customers we have a solid relationship to the automotive industry, as well as give our employees something to relate to, look forward to, and enjoy away from the work week,” said Kurt Westman, president and founder of one of the nation’s largest heat treating services company. “Overall the feedback has been positive from both the customer and employee base.” 

Beginning as a limited race sponsorship, Alfe’s support has evolved into a season-long association with one of the IndyCar Series’ oldest and most storied teams.

“We’re honored to have Alfe be a part of our team,” said team owner A.J. Foyt. “Everyone I’ve ever met from Alfe has been great. They really seem to enjoy themselves when they come to the races and I’m so glad that they got to experience being in victory lane last year. Hopefully I’m there too the next time.”