Aesop to Create Brand Identities for Andy Murray and 77

Andy Murray has appointed Aesop to create brand identities for himself and his recently-founded management company 77.

Aesop were involved in an eight-way pitch and had to create one identity for Murray which is set to appear on sportswear and another for the 77 company which will appear on collateral and touch points.

Martin Grimer, search executive creative director at Aesop, said: “His Wimbledon success secured a new chapter for British tennis.

“For us, winning the opportunity to create and narrate his story and deliver an iconic identity for both him and his company is a grand slam.”