Aegon Extends Shirt Sponsorship of Ajax for Further Six Months

Life insurance brand Aegon have extended their shirt sponsorship deal with Dutch soccer giants, Ajax for a further six months until December 31, 2014.

The one-time renewal was intiated as the Eredivisie club longs for a long term sponsor to fill the role.

The extension of the head sponsorship and the shirt sponsorship – is estimated to be worth 3 million euros. After that, Ajax will remain on as a regular sponsor until June 30, 2017. There is also an option for an extra year, until June 30, 2018. 

Edwin van der Sar, Ajax’s marketing director: “Aegon is helping us a lot with this extension, because we need more time. Now, we can go on with some peace of mind.”

Marco Keim, CEO of Aegon Netherlands: “We’ve been connected to Ajax since 2008 as the head sponsor, and have achieved good results. It’s valuable to us that a good successor is found, that’s why we are committing to this extra six months as head sponsor.”