AEG Renew Multimillion-Dollar Partnership with San Manuel Indian Bingo & Casino

AEG, one of the world’s leading sports and entertainment companies, has announced an extension to their five-year, multimillion-dollar partnership with San Manuel Indian Bingo & Casino.

The new deal, negotiated by AEG Global Partnerships, extends the organization’s overall relationship with San Manuel Indian Bingo & Casino including expanded presence and activation across several of AEG’s key Southern California sports and entertainment venues and properties. Properties continuing and expanding their existing partnership agreements include STAPLES Center, Citizens Business Bank Arena and the LA Kings while StubHub Center and the four-time MLS Cup champion LA Galaxy are now official partners of San Manuel Indian Bingo and Casino.

“Our deal creates innovative opportunities for guests of San Manuel Indian Bingo & Casino to enjoy the first-class experiences AEG is known for,” said Steve Lengel, executive director of operations, San Manuel Indian Bingo & Casino. “AEG and San Manuel share the same goal of providing a premier experience for our guests, and together we aim to do that in a big way.”

The renewed partnership will continue to create new and exciting experiences for San Manuel Indian Bingo & Casino’s most valued customers throughout the AEG network of properties. The deal includes several initiatives to enrich the fan experience at AEG venues with activities such as special Native American Heritage Nights at LA Kings and LA Galaxy games, where fans will be invited to explore the Native American culture. LA Kings and LA Galaxy social media programs are also being developed, along with enhanced San Manuel-branded hospitality spaces across various AEG properties included in the deal.

Continuing elements of the partnership include in-game promotional elements throughout Kings home games, advertisements in the Kings’ official game program, San Manuel Club naming rights at STAPLES Center and Citizens Business Bank Arena, and various additional signage throughout STAPLES Center.

“We are thrilled to continue our longstanding relationship with San Manuel Indian Bingo & Casino,” said Todd Goldstein, Chief Revenue Officer, AEG. “Their commitment to creating best-in-class customer experiences is in line with our own, and we are excited to expand our partnership as we continue to develop innovative offerings our fans will enjoy.”

San Manuel Indian Bingo & Casino is a Founding Partner of STAPLES Center and has been a sponsor of the Los Angeles Kings since 2008.

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