Adrian Peterson to Endorse Wheaties

August 12, 2013

Wheaties has announced MVP Adrian “All Day” Peterson as their latest brand ambassador with the Minnesota Vikings Running Back unveiling three limited edition boxes.

As the latest “The Breakfast of Champions” athlete, Peterson’s first Wheaties box is available nationally in stores.  Additionally, Wheaties will be honoring Peterson with a celebratory event later this month.

“It’s an honor to add Adrian Peterson to our growing Team Wheaties family,” said Jim Wilson, Wheaties marketing manager. “Adrian embodies the heart of a champion whether he’s scoring touchdowns or giving back to his community. Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 85 years and we are proud to continue that tradition with Adrian Peterson.”

“I remember as a kid growing up and hearing my parents tell me that I’d better eat my Wheaties,” said Peterson. “I never thought that as a kid that I would actually be on the same box that once had my childhood heroes on it.  I am blessed and fortunate to have such an incredible honor. I would like to remind all of the kids that they better eat their Wheaties.”

Peterson burst onto the pro football scene in 2007 with a record-breaking rookie season. In his sophomore season, he became his team’s first running back to lead in rushing by setting the team record with 1,760 yards. In 2012, Peterson returned to the game after suffering a torn anterior cruciate ligament and had his best season as a professional earning him both player of the year and MVP awards. A leader off the field as well, Peterson is actively involved in the community and gives his time to numerous charitable causes.