Adidas Renew Title Sponsorship of Auckland Marathon
June 22, 2011
Sportswear giant Adidas have extended their naming rights deal with the Auckland Marathon for a further three years.
The German brand have been in partnership with the New-Zealand race since 2004 and the new extension will see them sponsor the event until 2014.
Adidas Auckland Marathon managing director Stephen Brown said: “Adidas’ sponsorship has enabled us to expand the marathon and take it to a truly global stage. This year’s marathon field will be largest assembled in New Zealand for 17 years. The confidence of knowing that our valuable relationship with Adidas will continue for the next three years will help us to plan ahead with certainty and continue to grow.”
Adidas New Zealand country manager, pharmacy David Huggett added: “We’re very proud to put our name to the Adidas Auckland Marathon. It’s a perfect fit for Adidas as running is one of our key areas of focus globally, and we pride ourselves on setting the standard for the particular needs of the sport.”