ACB Secure Broadcast Deals in Italy and Singapore
February 21, 2011
Distribution agreements have been brokered by MP & Silva between the ACB Spanish basketball league for deals deals in Italy and Singapore for the remainder of the season.
Agreements have been reached with Sportitalia and Starhub, health which have already aired games from the Spanish Copa del Rey basketball tournament.
The ACB has also added English commentary to the international feed in one of the two games broadcast abroad every weekend.
ACB chairman Eduardo Portela stated: “According to our ongoing internationalisation process, we have to see our competition as a global product, so it was the right time to add English commentary to our games.
“This service will improve the experience of our current audience and will increase the opportunity to reach new territories,” he added.