Ab InBev Strikes Deal With Premier League And LaLiga
July 23, 2019
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser has signed multi-year partnerships with the Premier League and LaLiga.
These new partnerships will activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria.
Ab InBev will launch its global ‘Be A King’ campaign in conjunction with these partnerships. Activations will include limited edition packaging showcasing the iconic league trophies, exclusive viewing parties, broadcast media assets and content partnership.
Pedro Earp, Chief Marketing Officer at AB InBev said: “We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe. We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”
Premier League Interim Chief Executive Richard Masters said: “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”
LaLiga President Javier Tebas added: “We’re committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”
