A New Model of Event on a Human Scale – Filippo Bazzanella

Italy and Trentino organized the 26th edition of the FISU Winter Universiade in 2013 last December.

It has been a great challenge, an opportunity to be seized in order to demonstrate that a small mountainous region can express unique potential . OC has shown to all participants and to the millions of people who have seen us on television and in Trentino you live , study and work with an excellent quality of life .

OC did not have time and resources to invest in promotion to attract large numbers of the public, but we focused on the preparation and the safety of facilities and the optimal management of sport organizations and then tried to highlight the excellence of the territory between the services to athletes ( healthcare, hospitality , food and wine , universities, technology) . All while remaining within the budget targets . This was the mandate of the members of the Committee, and in this direction we operated .

Athletes have found perfect conditions. In the venues, local committees have held events at the highest technical level with 78 medals awarded , and a preview for the Universiade which slope style , which came in the Olympic disciplines in Sochi. No competition was cancelled due to favourable weather conditions and good snow .

The ” uniqueness ” of the event due to the limited time available did not allow Trentino OC to manage the hospitality in an athletes village but in hotels (more than 100) in the 6 clusters of race.

The Universiade Trentino 2013 edition has tried to be innovative, enabling many projects with and for young people, through the University and the public administrations and private entities who have believed . It ‘ was a way to network and create the spirit of cultural exchange and active participation that is part of the moral legacy of the event. It ‘ was the genesis of the project with schools in Trentino that brought more than 2,000 children to see competition in the stadiums, and prepare projects and work through competitions and exhibitions . The Student Staff Project involved more than 200 of the best high school students to work in three strategic areas of the Committee: communication , info and credits .

We have launched a crowd funding platform, probably for the first time linked to a sporting event.

In the ten days of competition 1,300 articles have appeared worldwide with 300 million readers estimated only in Italy. TV shows have covered 70 countries with over 10 million viewers. The Universiade innovation and social media with a fantastic team that has achieved a series of incredible records as 1,495,039 people reached with the theme ” Universiade ” on Facebook, the 3,700,000 estimated audience on Twitter, like 3,644 received on Instagram, over 18,000 views on YouTube , and 1.341 million pages viewed on the official website www.universiadetrentino.org . Large numbers also for the 4 Mobile App on Your all 2013 Trentino able to intercept more than 1,000 users in a few days .

Trentino is already a major tourist destination in the world by number of overnight stays (30 million) and visitors ( 5 million) , and thanks to the Universiade has had a chance to introduce yourself to new markets and strengthen its reputation as the ideal place for sports winter . Achieved thanks to about 30,000 overnight stays during the Universiade .

“Inspired by you” was the motto of Trentino , 2013, together with the mascot Teagle and an innovative and creative concept of the Look of the Games have permission to distribute the images and spirit of the Trentino in many countries of the world.

The Universiade torch arrived in Trento at the opening ceremony, after traveling 7,000 kilometers across the various Italian universities and European cities of cultural and institutional framework for college sports. On November 6, in the Vatican City , Pope Francis has turned on the flashlight and kicked off the torch relay.

They can say ” I was there” 2,600 volunteers from different countries , who have helped to make a reality the Winter Universiade Trentino 2013. They were the true backbone of the event and worked tirelessly in many areas and sectors have helped to make 2013 a success Trentino . It ‘ was an amazing experience to see all these people of many different nationalities and from many areas of Trentino gathered for the Winter Universiade .

The Dolomites Trentino helped make 2013 a special edition of the Universiade , which will help to create a new world university sports Youth Movement , a movement that will , in the words of the President of FISU Claude-Louis Gallien, the real legacy of Winter Universiade.

We are aware that we have traced a new route for the big events to “human scale”. In Italy and Trentino, we have experienced what it means to organize a big event with few resources and short time. Unknowingly we built a new model. Attention to detail through organizational tools and precise control master plan on time and budget, creativity. The exploitation of the existing plant is a condicio sine qua non for addressing a global challenge like that of a global event.

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Filippo Bazzanella acted as the Secretary General for the Trentino 2013 Winter Universiade Games. He held the same position for the 2017 bid, which was eventually awarded to Almaty, Kazakhstan.

Filippo was born in 1974, and has a Degree in Economics, two masters in international sport management at the University of Lyon and with the IOC and the University of Lausanne.

He has been a lecturer at the School of Sport of Italian Olympic Committee in Rome, and since 2009 has been the creator and director of the sport project for the University of Trento: Unisport. Filippo also has the required license to be a football player’s agent.

Filippo’s

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