50 Sponsorship Deals of the Week: 08/08/14 August 8, 2014 1 EnergIce Sponsors Army Athletics Friday, 08 August 2014 2 Duchy Homes Secures Naming Rights to John Street Stand at Sheffield United’s Bramall Lane Stadium Friday, 08 August 2014 3 GAC Pindar Retains Extreme Sailing Series Partnership Friday, 08 August 2014 4 Great Outdoors to Sponsor Jeffrey Earnhardt at Watkins Glen International Friday, 08 August 2014 5 Leyton Orient Unveil 666Bet as New Shirt Sponsor Friday, 08 August 2014 6 London Welsh Announces easycopiers as Latest Partner Thursday, 07 August 2014 7 Bandit Industries to Sponsor JD Motorsports in Two-Race Deal Thursday, 07 August 2014 8 Russell Wilson to Endorse Procter & Gamble’s Braun Brand Thursday, 07 August 2014 9 Saxo Bank Extends Tinkoff-Saxo Cycling Sponsorship Thursday, 07 August 2014 10 US National Guard Drop Rahal Letterman Lanigan Racing Sponsorship in NASCAR & IndyCar Thursday, 07 August 2014 11 Exposure Marine to Sponsor Abu Dhabi Ocean Racing in Volvo Ocean Race Thursday, 07 August 2014 12 BK Racing Announce Two New Sponsors for Upcoming Races Thursday, 07 August 2014 13 Manchester City & Arsenal Secure Official Beer Partner in South Africa Thursday, 07 August 2014 14 Pittsburgh Steelers Name PrimeSport as Official Fan Travel Partner Thursday, 07 August 2014 15 Ocean Bank Secures Naming Rights to FIU’s Stadium Thursday, 07 August 2014 16 Kaspersky to Title Sponsor First Ever Snooker Tournament in Latvia Thursday, 07 August 2014 17 Liverpool Sign Courts Asia Partnership in Singapore & Malaysia Wednesday, 06 August 2014 18 Oral-B Named Title Sponsor of NASCAR Race at Atlanta Motor Speedway Wednesday, 06 August 2014 19 Altodigital Expand Wolverhampton Wanderers Sponsorship Wednesday, 06 August 2014 20 Rotherham United Signs IT Deal with GCI Wednesday, 06 August 2014 21 ASP Announce Target as Title Sponsor for Maui Women’s Pro Wednesday, 06 August 2014 22 EA Sports Extends Premier League Partnership Until 2019 Wednesday, 06 August 2014 23 TAG Heuer Becomes Official Watch Partner of IndyCar Series Wednesday, 06 August 2014 24 Fulham Reveal Metro Bank as Official Community Banking Partner Wednesday, 06 August 2014 25 Virgin Trains Inks Shirt Sponsorship Deal with Preston North End Wednesday, 06 August 2014 26 Coventry City Announce New Away Kit Sponsor Wednesday, 06 August 2014 27 Henri Lloyd Named Official Technical Clothing Supplier of Clipper Race Wednesday, 06 August 2014 28 Omega Extends PGA of America Partnership Until 2022 Wednesday, 06 August 2014 29 Oxford United Announce Process Systems as Away Shirt Sponsors Wednesday, 06 August 2014 30 Michael Phelps Drops Speedo for Aqua Sphere Partnership Tuesday, 05 August 2014 31 STX Named Official Equipment Supplier to US Lacrosse Women’s National Team Tuesday, 05 August 2014 32 Bath Rugby Renew CircleBath Partnership Tuesday, 05 August 2014 33 Virgin Becomes Official Airline of Basketball Australia Tuesday, 05 August 2014 34 Sunfoil Extends Title Sponsorship of Dolphins Cricket Team Tuesday, 05 August 2014 35 Cox Wokingham Named Back of Shirt Sponsors for Oxford United Tuesday, 05 August 2014 36 Nationwide Becomes Official Insurance Sponsor of NFL Monday, 04 August 2014 37 NFL Rookie Johnny Manziel Signs MusclePharm Endorsement Deal Monday, 04 August 2014 38 PNC Retains Title Sponsorship of Florida Champions Tour Event Monday, 04 August 2014 39 Rolex & Calamos Investments to Sponsor LPGA’s International Crown Monday, 04 August 2014 40 Stratasys Sponsors Joe Gibbs Racing at Iowa Speedway Monday, 04 August 2014 41 FC Kauserslauten Sign New Main Sponsor Friday, 01 August 2014 42 Theisen’s Home-Farm-Auto Sponsors JD Motorsports Landon Cassill Friday, 01 August 2014 43 BBL’s Perth Scorchers Sign Amcon as Principal Partners Friday, 01 August 2014 44 McDonald’s Signs Up to Baku 2015 European Games as Official Supporter Friday, 01 August 2014 45 Juventus Extend Fiat Sponsorship Until 2021, Partner with Broker 24Option Friday, 01 August 2014 46 Telecom Italia to Title Sponsor Misano & Mugello Rounds of MotoGP Friday, 01 August 2014 47 Reading Partners with Thai Consortium Friday, 01 August 2014 48 Symington’s Mug Shots Brand to Sponsor Leeds United Friday, 01 August 2014 49 Wolf Furniture Becomes 1 FC Nuremberg’s Shirt Sponsor Friday, 01 August 2014 50 Glasgow 2014 Announce EventServ as Official Supplier Thursday, 31 July 2014 More for you General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series