2XU Signs Triathlete World Champion Terenzo Bozzone

February 9, 2012

Leading performance compression and triathlon apparel brand 2XU adds acclaimed professional triathlete and five-time World Champion Terenzo Bozzone as a brand ambassador.

He will train, race and recover in 2XU compression, triathlon, cycle, run and casual performance apparel until 2015.

Starting his career with several World Championship titles, 26-year-old Bozzone has since claimed numerous podium finishes across the globe and was voted Tri Mag’s 70.3 Athlete of the Year.

The 2XU sponsorship comes at an opportune time for Bozzone, who is in peak training for next month’s Ironman in New Zealand. Last year, Bozzone pushed fellow 2XU ambassador and 10-time Ironman New Zealand Champion Cameron Brown to race record pace and finished a close second. With the March 3, 2012 Ironman New Zealand on the horizon, a fiery contest is sure to reignite between these two.

“Long term, Kona is where I want to succeed,” said Bozzone. “But, Ironman New Zealand is where I want to compete well.

“I want to take Cam Brown off his throne in the nicest way possible. With 2XU’s on my side, I’ll be heading into my 2012 with more confidence, support, drive and hunger for the title. This partnership was an easy choice for me. I can’t wait to get started.”

2XU Co-Founder and Director of Product Development Jamie Hunt is equally thrilled with the new partnership.

“Working with athletes of Terenzo’s calibre is integral to 2XU’s high performance formula,” said Hunt. “His passion for triathlon, technical apparel and excellence in performance are echoed 2XU. This partnership will open up exciting new ventures in the future.”

With roots in New Zealand and regular training and racing stints in the United States and Europe, Bozzone is an outstanding choice for 2XU, whose presence on the international triathlon circuit is slated for more growth in 2012 especially in the United States.

As the official supplier of compression to the Australian Institute of Sport, Ironman, Triathlon New Zealand, and the triathlon powerhouse teamTBB among many others, a formal alliance with Bozzone marks a logical one for 2XU.

With a commitment to engineering world-class products which deliver tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies and athletes are integral to the brand’s winning formula.

by Ismail Uddin