2015 Special Olympics World Summer Games Unveils New Logo
August 1, 2013
The 2015 Special Olympics World Summer Games, clinic to be held in Los Angeles July 25th – August 2, impotent 2015, remedy and the Games’ agency of record, Davis Elen have unveiled their new logo.
The Los Angeles based ad agency created the new logo and along with LA2015’s complete brand identity program.
“We’re an agency that has a 60-plus-year history in L.A. So the chance to convey to the world the unique dynamics of the multi-cultural universe that is Los Angeles was very exciting,” said Davis Ellen Chairman and CEO Mark Davis. “It also represented a significant challenge. Expectations would be high for a graphic treatment that showcased L.A. at its best. At the same time, here was an opportunity to be part of a much larger, much more meaningful communication.”
The LA2015 logo, which will be displayed prominently throughout the Los Angeles area on billboards, streetlight banners, buildings and posters, as well as on clothing and other merchandise, highlights the mission of the 2015 World Games and the global Special Olympics movement: the celebration of people with intellectual disabilities, their achievements, abilities and perseverance.
Patrick McClenahan, President and Chief Executive Officer of LA2015. “The logo’s celebratory figure represents the courage, determination and joy of our athletes; placing the iconic image inside the circle represents acceptance and inclusion of people with intellectual disabilities; and the multiple colors, comprised of colors of flags from 170 countries around the world, represent diversity and the beautiful mosaic of our World Games athletes.”
David Moranville, Chief Creative Officer at Davis Elen, explained the creative process behind the logo’s design: “It wasn’t until we took all three of those elements – the ring, the celebratory character and the color treatment – and brought them together and modeled them in a three-dimensional environment that we realized we had created something truly powerful. That’s when we said, ‘Wow, this is beautiful, this is really world-class.’ Working on a project that reflects Los Angeles and our community so positively has been an amazing experience for all of us at Davis Elen.”