1966 Appoint Sports PR Company to Oversee Media Relations

December 17, 2010

The England Soccer Team’s exclusive commercial interests management company, 1966 has appointed The Sports PR Company to look after all media across its clients. The partnership will also see the company responsible for all charitable work which includes the Team England Footballers Charity (TEFC).

The England squad made a decision to donate their match fees as well as dedicate their time to partners such as the Children’s Hospices UK, WellChild and the Bobby Moore Fund for Cancer Research UK. The decision saw over £1.3m (US$2m) raised for good causes.

TEFC has also launched its own ‘Outreach Programme’ that uses football to improve opportunities for disadvantaged children and young adults across the country.