Vittel Extends Tour de France Sponsorship

Natural mineral water Vittel has renewed its partnership with the Tour de France until 2018. 

As a major partner of the Tour since 2008, Vittel will continue to be a key partner of the Tour de France for another five years. 

Christian Prudhomme, Director of the Tour de France, said: “This continued support from the Nestle Waters group and the Vittel brand for the Tour de France reflects their attachment to the values and enduring popularity of the race over the years. We are particularly proud that this partnership has been renewed for the long term, demonstrating how the unifying qualities of the Vittel brand and the Tour de France are able to bring competitors and public together.”

Denis Cans, Chairman of Nestle Waters France and Belgium, added: “Nestle Waters’ renewal of this partnership cements its longstanding support of this one-of-a-kind and hugely popular event. For Vitte, it is an extraordinary opportunity to get out and meet its consumers on the streets of France during the month of July, and support the development of the Tour de France.”