Subway Enters English Premier League Market with Liverpool Deal

Sandwich chain Subway have entered the Premier League market for the first time in a multi-year partnership with title hopefuls Liverpool Football Club.

As a part of the agreement, the US-based firm has sent Low Fat Subs to the Liverpool FC Foundation programmes to promote healthy living.

Billy Hogan, Liverpool’s chief commercial officer, said: “We’re delighted to welcome the SUBWAY brand as an official partner to Liverpool FC. We’ve worked closely with the SUBWAY team over the last few weeks and have seen first-hand value they place on giving back to local communities.

“We are excited to be joining forces with a global organisation who are just as passionate about making a positive difference to their communities as we are.”

Manaaz Akhtar, regional marketing director for the SUBWAY brand in Europe, commented: “As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level.”

There are currently 41,675 Subway stores across the world, with 1,769 in the UK and 31 in the Liverpool area.

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