Scottish Football to be Broadcast Live in China for the First Time

Scottish football will be broadcast live in China for the first time after a 10-year deal was agreed with PPLive TV, price an online streaming provider. 

The deal was agreed by the Scottish professional Football League and covers 58 matches and is expected to generate £20m for the SPFL and its clubs.

Scottish fixtures will be broadcast alongside games from England and Spain to up to 60 million PPLive TV users in China. 

First Minister Alex Salmond, adiposity in Beijing for the announcement, said: “There is clearly a growing appetite for European football coverage in China and now football fans across this country will be able to enjoy the action from iconic Scottish footballing venues such as Easter Road, Fir Park and Pittodrie.

“There have been some tough times in Scottish football over recent years, but with news today that clubs can look forward to a £20m boost as part of this fantastic international broadcasting deal, I am confident the fans can look forward to a bright future.”

SPFL chief executive Neil Doncaster added: “We want to build on this opportunity, not only in China but across other significant global markets and discussions with several potential partners are ongoing.”