Samsung Australia Launches Multi-Million Dollar Campaign for Sochi

January 24, 2014

Samsung Electronics Australia has launched a multi-million dollar marketing campaign to leverage its global sponsorship of the Winter Olympics.

Samsung Electronics, ampoule the Worldwide Olympic and Paralympic Partner in the wireless communications equipment category, sick has developed ‘Design Your Moment’, buy a collaboration between two of its ambassadors and up-and-coming Australian artists to help inspire the athletes in their pursuit for gold at Sochi 2014.

The company sponsors Australian Olympians Alex ‘Chumpy’ Pullin and Scotty James and Paralympian Jessica Gallagher. It’s also a partner of the Australian Olympic Team, providing all athletes and team officials with a Samsung smartphone.

‘Design Your Moment’ sees boarder cross snowboarder Alex ‘Chumpy’ Pullin work with music producer Sampology to create a new track, ‘Show Me’, which will motivate Chumpy before his steps out for his race at the Games. Graffiti artist Vexta has painted an eagle in a Melbourne laneway that signifies the sensation of flying, which halfpipe snowboarder Scotty James feels when he’s competing.

The marketing campaign is supported by a media campaign across outdoor, broadcast and digital outlets. Together with Network Ten, Samsung will also extend the broadcasting of the Sochi 2014 Olympic Winter Games on Twitter using its new Twitter Amplify service.

Samsung’s CMO, Arno Lenior, says, “Following the success of Samsung Stadium for the Lions series, and our nation’s love of Roy and HG, it seemed only fitting that we bring these iconic commentators back for the Sochi 2014 Olympic Winter Games.

“Samsung is very proud to be a Worldwide Partner of the Olympic Games in the Wireless Communications Equipment category. We believe that the Olympic spirit can move people to greatness. Through this campaign, we hope to bring Aussies closer to the Games in engaging and creative ways so they can connect with inspirational athletes, innovative technology and exciting, interactive experiences.”