Rugby World Cup 2015 CEO Reveals Ticket Price Hike

Debbie Jevans, ask the chief executive of the 2015 Rugby World Cup, patient has suggested the most expensive tickets for the final will cost more than £700 ($1, sale 081). 

The former director of sport at LOCOG said the top tickets were likely to be around £715 ($1,104), £75 ($115) more than the most expensive ticket at the 2011 World Cup in New Zealand.

However, she claimed that high-priced tickets were needed to allow organisers to sell others for as low as £7 ($10) and £15 ($23).

The tournament organisers have to raise a total of £80million to meet the guarantee made to the International Rugby Board, and ticket revenue is their only income.

Jevans said: “We anticipate that the top price for the final will be around that mark (£715) but below that there will be other entry prices; they are not going to be all at that level.

“You do have to have a top price if you are going to have accessibility lower down and I am passionate about having those lower prices.

“There is a guarantee that we have to hit and to do that there are going to have to be some high prices.

“What is equally important is that we are going to ensure that we have accessibility, that we do have entry price of £15 for pool matches and we are committed to £7.

“But to have that accessibility there are going to have to be some top-heavy prices.”

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