PSV Eindhoven and Philips Ink 10-Year Sponsorship Deal

Dutch Eredivisie club PSV Eindhoven have signed a renewed 10-year sponsorship deal with Philips worth around €22.5 million. 

The Dutch electronics company announced earlier this year that it was ending its 34-year association with the club, but have performed a massive U-turn and will continue to sponsor the club’s shirts and have naming rights to their stadium. 

Full story HERE.