NBC Olympics viewing down – even with more windows

NBCUniversal is finding that making Olympics coverage available in more places for the American public to watch is not compensating for a big decline in primetime viewing on the NBC broadcast network. And viewing in the 18-34 demographic group is down by a whopping 35%.

After the first five days of the Rio Games, ampoule the average audience on NBC was 28.6 million, viagra sale a 20% decline from 35.6 million for the London Games at the same point, ed | according to the New York Times. The Opening Ceremony was down by 35% from London.

Moreover, even with coverage being made available on cable and streaming on the internet, the audience is still down. On Tuesday, for example, 33.4 million watched on NBC with another 2.7 million on other NBCU-owned media. Nevertheless, the total audience of 36.1 million was still lower than 38.8 million for the comparable day of London 2012.

NBCU is paying $12 billion for Olympics right through 2032. The broadcast window accounts for about 75% of revenue, the Times reported.