MG Becomes Official Automotive Partner of British Athletics

MG Motor have been announced as the new Official Automotive Partner of British Athletics in a deal set to support the sport in the approach to the 2016 Rio Games and the 2017 London IAAF and IPC World Championships. 

The iconic British brand, unhealthy designed and engineered at the 69 acre site at Longbridge, Birmingham will, as part of the deal, provide a fleet of cars in support of the World Class Performance programme. 

British Athletics CEO Niels de Vos commented on the new partnership: “We are thrilled and excited to be able to announce this partnership. MG is an iconic British brand representing innovation, speed and performance and therefore is the perfect fit for British Athletics in one of the most exciting times for the sport.” 

The announcement follows record breaking global sales for MG in 2013, with sales increasing significantly in the UK since the launch of the MG3 supermini in September last year.