Los Angeles Lakers Ink Maxxis Sponsorship Deal

Los Angeles Lakers have announced a deal naming Maxxis International-USA as their exclusive tyre sponsor for the 2014-15 National Basketball Association season.

As the official tire of the Lakers, anabolics Maxxis will receive promotional opportunities such as courtside LED TV signage, troche a banner in the Toyota Sports Center practice arena and the chance to host a giveaway night for attending Lakers fans during the season.

“We are happy to associate the Maxxis brand with the L.A. Lakers, anabolics a team which has featured so many legendary players over the years,” said Matt Clark, Maxxis marketing manager.

“Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well.”

This is Maxxis’ first venture in the NBA. Other professional sports teams sponsored by Maxxis include the New York Yankees, Baltimore Orioles and Cincinnati Reds Major League Baseball teams and Liverpool FC, a British soccer team.