International Federation of Sport Climbing Signs Japanese Broadcast Deal

The International Federation of Sport Climbing (IFSC) has signed a deal with Japan’s Synca Creations Inc, to televise its World Championships and World Cup series in 2014 in Japan.

The deal opens a new era in IFSC event exposure and in the marketing area. IFSC has partnered with newly-established local agency Synca Creations to distribute IFSC events for broadcast on Japan’s Sky A network, amongst other platforms.

Marco Scolaris, IFSC President, commented, “This television contract marks a significant step forward for IFSC. It also helps our National Federation, the JMA: now, in Japan, they will gain regular exposure on television for each international event during the IFSC climbing season, being able to celebrate their athletes, bringing them to a larger audience.”

Tazu Mori, Producer at Synca Creations, said, “Sport climbing is a booming sport in Japan. With the success of our Japanese climbers and Japan’s strong outdoor clothing and equipment market, we expect to help grow the sport exponentially in the coming years.”

Earlier this year, IFSC signed a 4 year agreement with marketing agency Broadreach, to assist IFSC in centralizing and distributing its television and new media rights outside of Europe.