French Basketball Secure Joker Sponsorship

The French Basketball Federation (FFBB) has unveiled fruit juice brand joker as an official partner for a four-year period.

The deal will therefore cover the Rio 2016 Olympic Games, with Joker sponsoring the men’s and women’s national teams.

Joker will see their branding on the front of team shirts and the deal, brokered by Sportfive France, will begin at the men’s EuroBasket tournament in Slovenia in September.

Emmanuel Manichon, managing director of Eckes-Granini France who own Joker said: ” By becoming the official partner of the Fédération Française de BasketBall, we can show that we are a perfect match for the values held dear by the federation and by the sport of basketball and we are delighted to be able to accompany the French teams on their journeys over the next four years, which, we hope, will take them to the Rio Olympics in 2016.”

Jean-Pierre Siutat, president of FFBB, added: “I’m delighted to add the Joker brand to our pool of official partners. The brand’s values are a great fit for those of the federation and of basketball in general.

“The media coverage generated by the French national teams and their reservoir of support are important factors for a partner, and the image of our national teams and of basketball as a whole are excellent.”

Joker will also partner the French Basketball Cup, the Women’s Basketball League Open and all other amateur basketball in France.